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conDati Reinvents Digital Marketing AnalyticsPALO ALTO, Calif., May 31, 2018 /PRNewswire/ -- conDati today announced the first commercial release of conDati Marketing Analytics, a cloud-based service that applies data integration, data science and machine learning to help marketers understand and improve the performance of digital campaigns. conDati Marketing Analytics blends siloed data from multiple martech systems to deliver a single, unified data asset. That data asset is processed, analyzed, modeled and projected to produce complete, accurate visibility into digital campaign performance. conDati is the first truly modern marketing analytics platform, providing real-time understanding of campaign performance to marketing leaders and practitioners and replacing spreadsheet-based tracking metrics for marketing departments of all sizes. The company targets the largest areas of digital marketing spend and activity, combining campaign performance data from every important martech source. Data collected includes revenue, ad cost, sessions, transactions and goal conversions in a company's campaign results. Data sources include Google Analytics, Adobe Analytics, Google Adwords, DoubleClick, Facebook Ads, Bing Ads, organic search and SEO, as well as email and social marketing. conDati aggregates and consolidates this information into a single data asset, without the use of IT department or consulting resources or expensive services projects. Founded by a team of renowned data scientists and successful Silicon Valley executives, conDati has recently completed a $4.75 million Series A financing round. "Our mission is to take marketing departments from using spreadsheets to manage campaigns to using state-of-the-art data science and visualizations – overnight," said conDati CEO Ken Gardner. "We provide 'understanding at your fingertips' to marketing decision makers at price points enterprises of all sizes can afford." Featuring Plug-and-Play Ease of Use and Quick Results Powerful and Intuitive Capabilities, Driven by Data Science Powerful Visual UI "With conDati, the same ease of use and ease of understanding that consumers expect on their smartphones and tablets are being brought to the UI of an enterprise application," Gardner said. Easy-to-understand and easy-to-navigate visualizations display key analyses of marketing campaign performance, showing status of campaigns in current, correct and complete terms, with the same frequency as the data source reports – typically at least once a day, versus the hours and days currently required to collect, compile and report on marketing campaigns using manual techniques. Modeling, Anomaly Detection and Predictive Analytics "Marketing analytics based on incomplete and obsolete data are now a thing of the past," commented John Zicker, Chief Data Scientist for conDati. "We've engineered a solution that reduces digital marketing costs while saving the elapsed time caused by both data latency and manual processes from the event to the insight. Marketing teams from here on out are going to be able to take control of their destiny, rather than wondering what worked and what didn't." Scalable, Affordable Cloud Infrastructure and Customer Proof conDati delivers on-demand, affordable and actionable data science to online businesses. Initial conDati Marketing Analytics platform customers include Discount Dance Supply and Pepperdine University, as well as other clients in e-commerce, media, higher education and business-to-business technology. Each has used conDati-powered insights to change their digital marketing campaigns and business strategies dramatically for optimum results. According to John Miller, CTO of Discount Dance Supply, conDati enables the company to identify issues, fine-tune strategy, and then adjust online marketing spend for maximum value. "conDati has helped us identify the '80/20' nature of our digital campaigns – including holiday promotions and flash sales – by showing us where digital marketing spend is most effective. With the insights from conDati, we have consolidated our strategy and spending into our most successful channels, and our results are showing the impact." About conDati
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