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Verve™ Acquires Receptiv™, The Leading In-App Mobile Video Platform, To Enhance Location-Powered Programmatic Mobile MarketingNEW YORK, May 30, 2018 /PRNewswire/ -- Verve™, the leader in location-powered mobile marketing, announced today the acquisition of Receptiv™, the leading in-app mobile video advertising platform. The acquisition enriches Verve's robust publisher ecosystem with additional premium partnerships spanning lifestyle, fitness, entertainment, photo, messaging, gaming, and utility apps, all of which consumers use with high daily frequency. Verve will also add Receptiv's high-performing video ad formats to the Verve Foundry™ creative studio portfolio, magnifying Verve's ability to deliver against rapidly increasing market demand for programmatic mobile video. According to eMarketer, it is estimated that this demand will escalate exponentially, with an estimated $32.8 billion in media spend going to mobile programmatic advertising in the U.S. this year. In particular, mobile programmatic spending on video is expected to spike, hitting $7.14 billion in 2018, a 33.5% increase over 2017. Integration of Receptiv reinforces Verve's ability to meet the demands of this growing market at scale via managed service and programmatic solutions. Verve's offerings now feature:
With over $125M in combined revenue, Verve emerges as the dominant force in mobile advertising, supporting the world's leading marketers, who now report their plans to allocate almost 60% of their digital ad budget to video, according to IAB Research's 2018 Video Ad Spend Study. "Verve's expertise in Movement Science is uniquely aligned with Receptiv's mission to create receptivity in mobile advertising," said Ari Brandt, CEO and co-founder of Receptiv. "We're thrilled to join a company that shares the mission that has always been our North Star. Our dedication to combining first-party data with the best possible consumer experience powered the exponential growth of Receptiv's year-over-year programmatic revenue — a record driven by direct deals with top brands. Now, joining forces with Verve, we can scale our success even further." Brandt will remain with Verve as EVP Strategic Development reporting to Kenney. He and the team will operate out of Verve's NYC office. ABOUT VERVE™ Verve™ is a location-based mobile marketing platform that connects advertisers with consumers to drive sales. The company's proprietary location intelligence, patented technology, premium inventory, and analytics capabilities empower marketers to identify, reach, and engage consumers with compelling display and video advertising experiences. Headquartered in New York City, the company has offices in San Diego, Washington, D.C., Los Angeles, Chicago, Detroit, and Toronto. For more information, visit www.verve.com. ABOUT RECEPTIV™ Receptiv™ is the leading mobile video advertising platform, serving Ad Age's top brands and the world's largest mobile-first publishers. Founded as MediaBrix in 2011 and named an Adweek Top Mobile Innovator, Receptiv puts human experience at the center of digital advertising, available via both programmatic and managed service to create contextualized brand engagements during 500 million key moments every month, across more than 1,500 premium mobile publishers. Verve Media Contact:
View original content:http://www.prnewswire.com/news-releases/verve-acquires-receptiv-the-leading-in-app-mobile-video-platform-to-enhance-location-powered-programmatic-mobile-marketing-300656399.html SOURCE Verve |