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HBO Rated Lowest, Netflix Highest, in Streaming Media Customer Experience (CX) Index by Human Insights Platform UserTestingSubscription video on-demand (SVOD) app revenue growth is skyrocketing. With 22 million people in the U.S. "cutting the cord," one-size-fits-all approaches to entertainment must change rapidly to meet and exceed the evolving expectations of savvy consumers. The SVOD era puts customers in the driver's seat, cementing the customer experience (CX) as the main competitive differentiator. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180522005553/en/ To learn more about why subscription video on-demand (SVOD) customers experience frustration or delight, 500 customers evaluated the SVOD apps based on five factors-Ease of use, Speed, Credibility, Aesthetics, and Delight. (Graphic: Business Wire) To provide in-depth analysis into why SVOD customers experience frustration or delight, UserTesting, the leading on-demand human insights platform, today published the Streaming Media Customer Experience Index, a competitive benchmarking study of the top five SVOD apps: Netflix, HBO Now, Amazon Prime, Hulu (News - Alert), and YouTube TV. 500 SVOD customers evaluated the apps based on five factors-Ease of Use, Speed, Credibility, Aesthetics, and Delight-which UserTesting has identified as key CX attributes during its 10 years helping thousands of companies leverage human insights to improve ROI and increase loyalty. Key fndings from the report
"The rapid, widespread adoption of streaming entertainment has created a cultural shift in which 74% of participants in this study reported watching streaming media every day," said Janelle Estes, VP of Strategic Research Services at UserTesting. "While data collection can help inform some features, there's no substitute for capturing human insights to understand the evolving needs of consumers in the 'what I want, when I want it' era. Only by continuously listening to customer expectations can we understand the why behind every customer reaction, and create great experiences that exceed those expectations." Research Methodology For the fourth installment of the UserTesting CX Index Series, the Streaming Media CX Index, UserTesting ran a competitive benchmarking study from March 1, 2018 to March 15, 2018 of the top five subscription video on-demand (SVOD) services. 500 customers (100 per service) evaluated the SVOD apps based on five key customer experience factors (see above). Each consumer attempted to complete a series of standard tasks on the SVOD apps and then responded to rating-scale questions about their experience, resulting in both quantitative data (a CX score on a scale of 0 "negative" to 100 "positive") and qualitative insights. A copy of the full Streaming Media CX Index, including charts, is available at: https://info.usertesting.com/streaming-media-CX-index-may-2018_Registration.html. For UserTesting's past industry CX Indexes, visit https://www.usertesting.com/resources/industry-reports. About UserTesting UserTesting enables every organization to deliver the best customer experience powered by human insights. With UserTesting's on-demand human insights platform, companies across industries make accurate customer-first decisions at every level, at the speed business demands. With UserTesting, product teams, marketers, digital and customer experience executives confidently and quickly create the right experiences for all target audiences, increasing brand loyalty and revenue. UserTesting delivers human insights to over 35,000 customers, including 37 of the top 100 brands in the world, and is backed by Accel and OpenView. UserTesting is headquartered in Mountain View, CA (News - Alert). To learn more, visit www.usertesting.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180522005553/en/ |