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NetBase Report Reveals the Most Loved Media and Entertainment BrandsNetBase, a global leader in enterprise social analytics, today released its 2018 Media and Entertainment Report. The report leveraged NetBase's social analytics technology to examine the media and entertainment industry and identify the top 50 brands across Digital Media, Sports, Streaming and TV Networks. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180516005206/en/ The 2018 NetBase Entertainment Report found the 50 most loved brands based on passion and sentiment. (Graphic: Business Wire). "There is a never-ending stream of social information revealing how consumers feel about their brands, lives and interests," said Paige Leidig chief marketing officer at NetBase. "It is crucial that CEOs and CMOs navigate emerging trends, reputation challenges, brand reviews and consumer connectivity in order to meet consumer's needs. This report offers strategies for business leaders to leverage the world of social listening within the media and entertainment industry." The Top 10 Most Loved Global Media and Entertainment Brands
The media and entertainment landscape is incredibly competitive. With so many channels and formats, it is challenging for brands to know where their audience is watching and what they are sharing. That makes it difficult to discover and translate these consumer anxieties and passion into actionable insights for brands. This report provides insights by translating and packaging social conversations into digestible insights that illustrate the trends, emotions and passions around media and entertainment companies. The top 10 brands accounted for 64% of all mentions in the report, which tracks with the same pattern NetBase sees in other industries. The top 10 brands in any given industry normally account for around 70% of the total conversation volume, which means smaller brands find it more difficult to stand out in the conversation. The NetBase 2018 Entertainment Report maps out net sentiment and passion intensity across two axes, showing a more nuanced version of sentiment. This strategy goes past simple positive and negative sentiments to uncover love and hate. Just because sentiment is negative does not mean that people feel strongly about something. The BPI also shows conversation volume giving an indication of the relative size of conversations around each brand in the top 10. Additional Findings from the Report Include:
Methodology To learn more, download the 2018 Entertainment Report here.
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View source version on businesswire.com: https://www.businesswire.com/news/home/20180516005206/en/ |