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CAA Announces Nationwide Rollout of New Rewards Program Technology on DataCandy Loyalty PlatformThe Canadian Automobile Association (CAA), one of the largest consumer-based organizations in Canada which was recently named Canada's Most Trusted Brand, has entered into an agreement with DataCandy to provide an improved merchant and customer experience by using the DataCandy loyalty platform for its CAA Rewards® program. As one of the largest loyalty programs in Canada, CAA Rewards provides over 6.3 million members across eight automobile clubs access to benefits at 20,000 merchant locations, which offer exclusive discounts and opportunities to earn and redeem CAA Dollars for rewards. The nationwide program will kick-off this summer. With DataCandy's proven loyalty software solution, vast point of sale (POS) partnership network, and existing CAA certification, the transition will create new opportunities for CAA and its partners to benefit from the program. The partnership with DataCandy also makes it possible for CAA to gain and leverage advanced capabilities, including comprehensive data capture and real-time data transmission. Additionally, the DataCandy platform fully supports a secure and seamless transaction at the POS, allowing merchants to apply CAA Rewards discounts and members to accumulate CAA Dollars. "DataCady is proud to be the newest loyalty solution provider for CAA," said Lorne Schwartz, President and CEO of DataCandy. "Our continuous efforts to build the best loyalty technology platform, establish the strongest POS ecosystem, and prioritize customer service has led to a partnership with one of the most highly-respected and established brands in North America." "We are very excited about the launch of the DataCandy solution," said Jeff Walker (News - Alert), Chief Strategy Officer of CAA. "This project will further our objective of delivering high quality data analytics to our merchant partners. The combination of the DataCandy platform, the high quality of service from their team, and their partnerships with merchant acquirers across Canada made them an obvious choice as a strategic partner."
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