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Grapeshot Announces Market-First Solution for Contextually-Relevant and Brand-Safe Digital VideoLeading Contextual Intelligence Platform Will Help Advertisers and Publishers Achieve Transparency and Safe Supply Scale Across Digital Video Ad Formats NEW YORK, May 14, 2018 /CNW/ -- Grapeshot, the contextual intelligence provider that empowers brands to connect with consumers by unlocking the power of real-time context, today announced its new solution for bringing brand safety and contextual targeting to digital video. An industry first, Grapeshot's new solution will provide essential contextual data to help publishers, sell side platforms, and advertisers connect the right content with the right environment, at the right time. The video offering bolsters Grapeshot's contextual intelligence platform which enables pre-bid custom brand safety and predictive targeting across display formats. As video is fast becoming the consumer's content channel of choice, advertisers and publishers must ensure both brand-safe supply as well as contextually relevant inventory. According to eMarketer, US digital video ad spending will reach $29.61 billion in 2022, up from $17.87 billion in 2018. Grapeshot's new solution will address widespread advertising industry concerns surrounding transparency and brand safety in video advertising. Using contextual data to determine a video's relevance and safety--and to inform dynamic ad distribution decisions--advertisers, sell-side platforms and publishers can:
Grapeshot's new video context solution features and benefits include:
Grapeshot will be a featured sponsor at the Brightcove PLAY summit on May 20, 2018 in Boston where Andrew Smith, SVP Product Strategy, will be on hand to discuss the new video solution. Grapeshot will additionally host several events at Cannes 2018 in June. To learn more about Grapeshot's video solutions or event series, please visit go.grapeshot.com/videocontext About Grapeshot Grapeshot entered the market in 2006, and has offices in San Francisco, Los Angeles, Chicago, Toronto, New York, London, Cambridge, Singapore, Hong Kong, Shanghai and Sydney. Media Contact View original content with multimedia:http://www.prnewswire.com/news-releases/grapeshot-announces-market-first-solution-for-contextually-relevant-and-brand-safe-digital-video-300647598.html SOURCE Grapeshot |