TMCnet News
UX of 'New' Mobility Services is Too Often an Afterthought, Finds Strategy AnalyticsAutomaker investment and engagement with so-called "new mobility" services is on the rise, as more organizations view the endeavors as data-gathering exercises for a possible future without car ownership. However, the user experience of these new services is often an afterthought, particularly for car-sharing services. A new report from the In-vehicle UX (IVX) group at Strategy Analytics, "Most Consumers Satisfied with Mobility Services, but Not All Models are Winners" surveying current and former mobility service users in the US, Western Europe, and China, has found that despite some tempered enthusiasm among car owners in Europe, consumer satisfaction is strong and wide-ranging. In particular, satisfaction with ride-hailing was especially strong in China. Click here for report: https://www.strategyanalytics.com/access-services/automotive/in-vehicle-ux/reports/report-detail/most-consumers-satisfied-with-mobility-services-but-not-all-models-are-winners Key report findings include:
Added Chris Schreiner, Director, Syndicated Research UXIP: "With upcoming expansions and mergers, services that deprioritize or ignore key UX-centric factors affecting transport choice will likely struggle." About Strategy Analytics (News - Alert) Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com. About In-vehicle UX Our In-vehicle User Experience (IVX) service investigates UX innovation opportunities in the connected vehicle. By understanding the emerging behaviors, needs, motivations, use cases, pain-points and "must-have" experiences of lead adopters and future target consumers, IVX delivers a roadmap to help you design the optimal experience. IVX forms part of the User Experience Innovation Practice (UXIP) at Strategy Analytics. Through both syndicated and proprietary user-centric research capabilities, UXIP delivers strategic insights and analysis on how to optimize the user experience of new and emerging technologies. Click here for more information.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180514005083/en/ |