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Strategy Analytics: Tablet Market Falls 7 Percent in Q1 2018 while Top Vendors Play to StrengthsApple and Amazon have made a focused effort on achieving greater tablet shipments at lower hardware prices in order to support their lucrative services revenue. Huawei (News - Alert) has found success in the connected tablet market where other mobile-first companies still struggle to achieve such high rates of cellular attach rates. Even still, the tablet market declined 7% year-on-year in Q1 2018 as Android and Windows tablet and 2-in-1 shipments weighed the market down, according to the new "Preliminary Global Tablet Shipments and Market Share: Q1 2018" report from Strategy Analytics' newly expanded Connected Computing Devices (CCD) service. The associated report is published here: https://www.strategyanalytics.com/access-services/devices/tablets-and-pcs/connected-computing-devices/market-data/report-detail/preliminary-global-tablet-shipments-and-market-share-q1-2018-020518
Eric Smith, Director - Connected Computing said, "The Windows 2-in-1 market is in for a tumultuous year as new and improved options for productivity come into focus around Always Connected PCs and 2-in-1s utilizing ARM-based processors and LTE connectivity, new Chrome OS options among Detachable 2-in-1s, and usability improvements for the iPad Pro. This is big area of opportunity hasten replacement cycles for mobile and connected computing devices like tablets and laptops." He added, "One recent market development to watch out for is how political and regulatory instability affects competitive factors. Will we see more pressure for Chinese companies to back away from Western markets like the US with new vendors taking their place or will an understanding be reached wherein Huawei expands its footprint into the US?" Chirag Upadhyay, Senior Analyst added, "Leading vendors are bouncing back with new hardware and value-added features such as improved stylus capabilities, AR, and digital assistants to support new use cases and double down on their appeal consumer and enterprise markets. Our interactions with computing devices are rapidly changing and companies like Apple, Amazon, and Huawei are staying ahead of the curve with targeted product improvements." Tablet Market Dynamics by Operating System
About Strategy Analytics Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com View source version on businesswire.com: https://www.businesswire.com/news/home/20180503005998/en/ |