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Visiqua Taps Principia Analytics for Data Ingestion and ReportingBOULDER, Colo., April 26, 2018 /PRNewswire/ -- Visiqua, a performance marketing and publishing firm focused on providing transparent, data-driven solutions for acquisition marketers, has selected Principia Analytics, the data and analytics practice of digital agency IMM, to provide a host of reporting, publisher audits and optimization functionality. The partnership with Visiqua and Principia Analytics provides holistic access to performance metrics and insights in near-real time. Principia Analytics is a team of data scientists who offer marketing professionals all the information they need to make critical decisions and the data that matters to their business. This level of expertise allows Visiqua to seamlessly incorporate data into every aspectof their business with a full suite of analytics tools and assessments. In addition to the client benefits, the data allows Visiqua to automate data ingestion from multiple platforms within their tech stack and bring enterprise-level data analytics to a larger client base. "We continue to look for ways to break out of the typical performance-media box and to provide exceptional value to our clients. This partnership with Principia Analytics is the next step in pulling together our tech stack to provide actionable insights into marketing spend for our advertisers," said David Walsh, president, Visiqua. "By having a reliable metrics partner, capable of reporting on all parts of the customer journey, it enables us to confidently counsel our clients, to improve quality, and to drive sales." Visiqua and Principia Analytics have already started working together on multiple clients with exceptional returns and beneficial counsel. "It's evident that Visiqua is invested in providing best-in-class results and transparency for their clients. At Principia, we are looking forward to playing a crucial role in that effort and are excited to be helping a savvy partner accomplish their goals in a data driven way," said Fred Askham, Director of Analytics, Principia Analytics. About Visiqua About Principia Analytics Media Contact:
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