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Segment Launches New End-User Privacy Tools that Streamline and Simplify GDPR Compliance Across Segment and Supported PartnersSAN FRANCISCO, April 24, 2018 (GLOBE NEWSWIRE) -- Segment, the customer data platform, today announced the availability of new product features that will help brands achieve compliance with the European Union’s General Data Protection Regulation (GDPR), which takes effect May 25, 2018. Using either a simple user interface or an API, Segment customers will be able to manage user deletion and suppression requests, as well as automatically forward them to supported Segment integrations such as Amplitude, Braze (formerly Appboy), Intercom and Iterable. With these new features, Segment helps its customers meet key end-user rights requests under the GDPR. “We welcome the GDPR because it sets a new standard for privacy rights, requiring businesses to be more transparent about how they use their customers’ personal data,” said Peter Reinhardt, co-founder and CEO of Segment. “Segment has always been committed to building a customer data platform that is respectful of user privacy and powered by first-party data. We are dedicated not only to helping our customers achieve GDPR compliance, but also to fostering a partner ecosystem that is privacy-conscious and prioritizes the rights of the individual.” Under the GDPR, consumer rights are strengthened and expanded, and end-user rights requests are likely to increase given the recent widespread interest in consumer privacy. While the GDPR will raise the bar for protecting end-users’ rights and privacy, it presents a complex technological challenge for most companies — evidenced by a Gartner estimate that more than 50 percent of companies affected by the GDPR will not be in full compliance by the time the law goes into effect. Streamline Compliance with GDPR Rights Requests With Segment, brands will be able to operationalize GDPR rights requests through a new, simple user interface or a new API. Specifically, companies will be able to:
In addition, Segment’s existing functionality already supports:
"Amplitude and Segment share a similar mission. We want to help companies build great products, engage their customers and grow their business,” said Spenser Skates, CEO of Amplitude. “We are delighted to announce that we have further strengthened this partnership. We are working together to prioritize and simplify user privacy for all.” “Braze (formerly Appboy) is committed to ongoing compliance with the GDPR, serving as good stewards of our clients’ data, and promoting seamless data connections between our partners,” said Bill Magnuson, CEO and co-founder of Braze (formerly Appboy). “Working in partnership with Segment to streamline and simplify end-user requests helps us to accomplish these goals, while also supporting brands as they work toward compliance with the GDPR.” About Segment Danielle Stickler |