Canon India Takes a Dual Leap in its Journey of Social Development; Adopts Village Maheshwari and Partners With NGO 'Humana People to People India'

NEW DELHI, April 5, 2018 /PRNewswire/ --

Maheshwari village at Rewari district, Haryana is being adopted for a tenure of five years, to build a progressive self-reliant environment 

Marking a new milestone on the path of its corporate philosophy -'Kyosei', signifying 'living and working together for the common good', imaging leader Canon India, announced the adoption of a new village under its flagship CSR initiative - 'Adopt a Village'. Through this initiative, the organization has successfully been executing its commitment towards the community, across the country. The new village is adopted in the north region's Maheshwari Village at Rewari district of Haryana.

     (Photo: https://mma.prnewswire.com/media/663274/Kazutada_Kobayashi_Maheshwari_Village.jpg )

Along with this initiative, Canon India also announces its association with Humana People to People (HPPI), a not-for-profit organization, focused on community development, since last two decades. Its mission is to unite with people in India in order to create development in the broadest sense through the implementation of projects that aim at transferring knowledge, skills and capacity to individuals and communities. HPPI will support Canon's efforts in the direction of strengthening the social fabric of the country, under its 4E's including Education, Eye Care, Environment and Empowerment.

Commenting on the announcement, Mr. Kazutada Kobayashi, President and CEO, Canon India stated, "Our flagship initiative for social development 'Adopt a village' has witnessed several milestones over the last six years. With our first adopted village in Haryana- Ferozepur Namak reaching a self-sustainable model and the new village Maheshwari joining us, we see commendable progress in this outreach. Last year, we marked two decades of our existence in the country; this glorious milestone has been possible with the support of our partners, employees and the community. Our latest initiative in the direction of social welfare is 'learning beyond books', where we will be making the children in our adopted villages witness the world outside their horizons. With educative trips outside their homes and school boundaries, we aim to help the children aspire more, dream bigger and work harder towards achieving their dreams. I am optimistic our NGO partner- HPPI, will support us in fulfilling our responsibility."

The event witnessed Mr. Kobayashi's visit to the village and announcement of the new village and the NGO. Children welcomed Canon India employees at the village and performed on stage, to commmorate the occasion. A tree plantation was organized, where 50+ saplings were planted by the Canon India leadership and employees, seeding the first step towards environment conservation.

Adopt a Village's new journey with Maheshwari Village 

As part of the immediate steps of improvement, Canon India seeks to implement a wide range of activities at the school and the village, under its four core focus areas, including Education, Eye Care, Environment and Empowerment.

• Education would start with the establishment of a 'Resource Center' with learning and playing material accessible to the children. Remedial education will be provided to identify children in the school, where they would be able to get teaching assistance in the school.
• Eye Care would lead to the establishment of a 'Vision Center' to enable free-of-cost eye check-ups for the villagers and children, under the supervision of an eye technician. The activities under the domain would also include health camps and health-related awareness sessions.
• Environment activities would involve regular tree plantation drives, quarterly mass scale village cleanliness drives accompanied with environmental awareness which would be conducted with the involvement of Canon employees. Establishment of kitchen gardens, formation of common garbage pits and installation of solar panels would also be initiated.
• Under Empowerment, digital education, basic and financial literacy and tailoring and design training would be provided to identify community members, to support self-sustainable living. 'Learning beyond books' initiative will also witness its expansion under this ambit.

Like all its adopted villages, Canon India would be strictly scrutinizing and monitoring the progress of its endeavours. Apart from Maheshwari, the imaging leader has adopted following villages across the country, including Sol Gohalia village near Kolkata, Maharaja Katte village near Bengaluru and Karanjoti village near Mumbai. All the villages have been identified in close proximity to Canon India offices in the locations. Employees across the locations regularly visit the children in the villages and educate them on the importance of health, hygiene and other important aspects of learning which would contribute to their growth and development. Fun activities like cricket, football tournaments are organized for ensuring overall development of the children.

About Canon Group 

Ever since its foundation in 1937, Canon is guided by the 'Kyosei' philosophy of living and working together for the common good. Canon strives to create and deliver world-class products, becoming a top global corporation by diversifying into new business fields throughout the world. Focusing on optical technologies, Canon produces office equipment, consumer and professional imaging devices, network cameras, healthcare and industrial equipment. Through the close connection between its global head office in Tokyo and regional headquarters in America, Europe, Asia, Oceania and regional headquarters in Japan, Canon combines its global and local operations organically. In 1996, Canon launched its Excellent Global Corporation Plan with the goal of serving the society with advanced technologies and becoming a trustworthy and responsible corporate citizen. The year 2016 is the first year of Phase 5 of the Plan. Currently, Canon boasts a strong global presence of 367 subsidiaries all over the world, supported by 197,673 employees. (Data as of December 31, 2016)

Canon in India 

Canon India Pvt. Ltd., a 100% subsidiary of Canon Singapore Pvt. Ltd., is a world leader in imaging technologies. Set up in 1997, Canon markets over 200 comprehensive range of sophisticated contemporary digital imaging product and solutions in India. The company today has offices and warehouses in 14 cities across India and employs over 1000 people. Canon has over 500 primary channel partners, 14 National Retail Chain partners, and over 6000 secondary retail points. Canon has 250 own retail stores accredited as 'Image Square' across 120 cities in the country. Canon India's service reach extends to over 600 towns covering 17,774 PIN codes across India - which comprises of 300 Camera collection points, 16 Camera repair centers, 239 Printer repair centers, 185 Copier, Scanner and Large Format Printer Sales & Service dealers.

In sync with its corporate tagline- 'Delighting You Always', reinforced by world class technology, Canon offers an extended product portfolio, including copier MFDs, Managed Document Services, Fax-Machines, Printers, Document and Cheque Scanners, All-in-ones, Digital Cameras, DSLR's, Cinematic Imaging Products, Camcorders, Cable ID Printers and Card printers catering to the multiple market segments of consumer, SME, B2B, Commercial, Government & PSUs. In 2017, the imaging leader recorded a double digit growth.

Media Contact:
Naina Sen
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Associate Trainee
CMGRP India Private Limited

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