TMCnet News
Top Brands in U.S. and Canada Report Poorly Targeted Social Analytics Can Cost Billions in Lost RevenueNetBase, a global leader in social media analytics, released its 2018 U.S. and Canada Social Media Analytics Report today. It found that there is still a tremendous opportunity for social media analytics to be more broadly used across companies beyond the marketing department. The study also found the need for more effective solutions to be deployed to derive customer insights, drive business impact, and save billions in lost revenue. Even in the most popular area of use, community and customer engagement, a surprising number of businesses still do not believe it is important to respond to customer complaints in real time on social media. "Social media is constantly evolving and what worked yesterday will likely not work today, and nothing will work if you aren't properly targeting and sharing your efforts," said Paige Leidig, chief marketing officer at NetBase. "One of the biggest takeaways from our report is that social analytics, and the insights they deliver, are not being shared as broadly as they should be to inform operations and planning." Key findings include:
Methodology NetBase surveyed more than 700 marketing professionals in December 2017 in the U.S. and Canada to see where they're focusing their efforts, where they feel they should be focusing their efforts, and how to bridge the gap between the two. About NetBase NetBase is the award-winning social analytics platform that global companies use to run brands, build businesses, and connect with consumers every second. Its platform processes millions of social media posts daily for actionable business insights for marketing, research, customer service, sales, PR, and product innovation. NetBase is a trusted partner to American Airlines, Arby's, Coca-Cola, Ogilvy (News - Alert), T-Mobile, Universal Music Group, Walmart, and YUM! Brands. Learn more at www.netbase.com or @NetBase. All trademarks are the property of their respective owners
View source version on businesswire.com: https://www.businesswire.com/news/home/20180403005779/en/ |