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Augmented Reality is Here to Stay: Key Considerations for MarketersValassis, a leader in activating consumers through intelligent media delivery, today shares key considerations for marketers and retailers as they look to leverage augmented reality (AR) technology in their campaigns. RetailMeNot reports that nearly all (99 percent) of retailers wish to improve the shopping experience to better engage and convert customers. AR could be a valuable asset to do so. The past year served as a major turning point for mainstream AR adoption, with Apple launching ARKit and Google (News - Alert) following suit, unveiling ARCore at last month's Mobile World Congress (News - Alert). With worldwide spending on AR and virtual reality (VR) expected to reach $17.8 billion in 2018, more innovation and opportunity are anticipated in this space. "The rapid, mainstream growth of augmented reality presents a prime opportunity for brands to differentiate themselves from the competition," said Pehr Luedtke, Senior Vice President, Marketing and International, Valassis Digital. "However, before companies dive head-first into this market, it's important for them to identify how the technology can be applied in smart, relevant wys. Ultimately, AR should serve as another opportunity to enhance the customer experience in a unique way." Brands should keep the following in mind when considering the deployment of AR technologies and strategies:
It's important for brands to strike a balance between new innovations such as AR and tried-and-true tactics. This will ensure they're effectively meeting their target audience when and where it matters most. To learn more about how Valassis is helping brands drive results with integrated campaigns, visit its website. About Valassis Valassis helps thousands of local and national brands tap the potential of industry-leading data through intelligent media delivery - understanding, engaging and inspiring millions of consumers to action with smarter cross-channel campaigns. We've been a part of consumers' lives for decades, introducing new ways to deliver offers and messages that activate them - whether via mail, digital, in-store or the newspaper. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RetailMeNot Everyday™ is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Valassis and RetailMeNot are wholly owned subsidiaries of Harland Clarke Holdings.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180328005640/en/ |