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Informa Engage's Content Engagement Centers Deliver Bingeable Content to Move B2B Buyers Through the Buying Journey FasterNEW YORK, March 27, 2018 /PRNewswire/ -- Sixty-eight percent of B2B marketers prioritize content marketing as a top tactic to engage decision makers and 55% find measuring success their number one content marketing challenge, followed by driving traffic to content. (Informa Engage Research) To address these challenges, Informa Engage has developed Content Engagement Centers. Content Engagement Centers are highly interactive digital content hubs that offer highly relevant bingeable content to B2B buyers in various stages of the buying journey. With a focus on an industry issue or topic, they help to position a company as a thought leader. Content Engagement Centers hold up to nine elements, which combines Informa Engage created content with a marketer's existing content. The platform encourages extensive exploration of information, self-education and social sharing. Informa Engage's unrivalled niche audiences, deep knowledge of vertical markets, sophisticated data and cotent marketing expertise helps generate quality leads for marketers. Content Engagement Centers also delivers marketers with deep metrics into audience engagement, including what content and mediums resonated with business professionals. Informa Engage Content Engagement Center examples include:
About Informa Engage Media Contact View original content with multimedia:http://www.prnewswire.com/news-releases/informa-engages-content-engagement-centers-deliver-bingeable-content-to-move-b2b-buyers-through-the-buying-journey-faster-300620058.html SOURCE Informa Engage |