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Riverbed Launches Digital Performance Platform and New Brand Identity, Delivering Greater Customer Value and Growth Opportunities in $30B+ MarketRiverbed (News - Alert) Technology®, The Digital Performance Company™, today launched the Riverbed Digital Performance Platform™ and unveiled a new brand identity, accelerating the Company's strategy to deliver industry-leading solutions to maximize digital performance and fueling new growth opportunities in a $30 billion+ market. Today's announcements are the result of a multi-year strategy from Riverbed to lead in the area of digital performance, which included several strategic acquisitions, organic development of digital performance and cloud-based features and functionality, and integration across multiple solutions. Tweet This: .@Riverbed launches Digital Performance Platform and new brand identity, delivering greater customer value and growth opportunities in $30B+ market: http://rvbd.ly/2HsnsA7 "Digital business is now mainstream and digital performance defines business success. Riverbed has also evolved significantly the last few years, with entirely new offerings that have enabled us to deliver a modern IT architecture for today's digital enterprise," said Subbu Iyer, SVP and Chief Marketing Officer, Riverbed. "The result of these efforts is the new Riverbed Digital Performance Platform, which helps maximize performance across every aspect of a customer's business, allowing organizations to fundamentally rethink possible. The Platform and our new brand identity as The Digital Performance Company better articulates the value and impact Riverbed delivers to customers, partners and billions of people around the world, enabling us to reach a much broader audience. Riverbed is enjoying significant market momentum and with a total addressable market of more than $30 billion, we are well positioned to grow in the digital world." BLOG: Rethink Possible in the Digital Age with Riverbed Watch Now - Riverbed: Connecting Ideas to the Future on the Digital River Digital is driving innovation and transforming entire industries and has moved rapidly to the center of business strategy, as customers look to digitally transform by delivering new digital services, systems, business models and processes. Driven by major technology trends including cloud, mobile and analytics, digital is gaining serious momentum. According to IDC (News - Alert), by the year 2021, at least 50 percent of global GDP will be digitized, with growth driven by digitally-enhanced offerings, operations and relationships.1 Additionally, IDC expects digital transformation spending to reach $2.1 trillion in 2021.2 While digital is becoming mission critical for business, many organizations are still using legacy IT infrastructure that is not equipped to handle the digital initiatives of today and the future. In fact, IDC says that 60% of digital transformation initiatives will be unable to scale due to lack of a strategic architecture.3 To compete in today's digital era, companies today must effectively lean into a modern IT architecture and next-generation network. "Digital transformatin and digital experiences are now highly valued by enterprises across all geographies and vertical markets. Consequently, enterprise IT leaders increasingly recognize the need for modern architectures and platforms capable of fulfilling their digital strategies," said Rohit Mehra, Vice President, Network Infrastructure, IDC. "Addressing these modernization initiatives, Riverbed has evolved its product portfolio - spanning SD-WAN and cloud networking, digital experience management, and cloud edge - effectively leveraging its brand and technological heritage in performance to embrace the need for "digital performance" in an era in which all companies must become increasingly digital." Riverbed customers across all industries are deploying Riverbed solutions today to maximize digital performance and drive measurable business outcomes, including the world's largest container shipping company Maersk. "The digitalization at Maersk Line has been significant," said Andy Laurence, Head of Production Services at Maersk Transport & Logistics IT Support, Operations and Engineering (IT SOE), a unit responsible for the Maersk Line IT infrastructure. "Five years ago, 20% of our revenue was digital, and today it's over 90%. As we've continued on our digital journey, Riverbed's scalable and stable digital performance platform has been critical in helping us accelerate our business, respond quickly to changing business needs and reach our cloud and digital transformation goals. Riverbed's technology also provides a strong backbone for the digital initiatives of other brands in Maersk Group whom we in IT SOE support." Riverbed Digital Performance Platform Provides Modern IT Architecture for Digital Enterprise Riverbed's unified and integrated Digital Performance Platform, brings together a powerful combination of Digital Experience Management, Cloud Networking and Cloud Edge solutions that provides a modern IT architecture for the digital enterprise, delivering new levels of operational agility and dramatically accelerating business performance and outcomes.
The Riverbed Digital Performance Platform also includes world-class support from Riverbed and professional services. In addition, Riverbed partners with leading technology companies such as Microsoft (News - Alert), AWS, Zscaler, Palo Alto Networks, and ServiceNow, which drives integration and further value for customers. For more information on the new Riverbed Digital Performance Platform, visit https://www.riverbed.com/digital-performance/index.html. New Riverbed Brand Identity Brings Digital Performance to the Forefront As part of Riverbed's new corporate brand identity around Digital Performance, the Company is repositioning itself as The Digital Performance Company. The new positioning reflects the investment and focus Riverbed has put into digital experience management, next-generation cloud networking, and cloud edge solutions, and better articulates the total value and impact of Riverbed solutions in today's digital marketplace. Riverbed is also unveiling a new logo today which is reflective of the new positioning on digital performance. Connect with Riverbed About Riverbed Riverbed®, The Digital Performance Company™, enables organizations to maximize digital performance across every aspect of their business, allowing customers to rethink possible. Riverbed's unified and integrated Digital Performance Platform™ brings together a powerful combination of Digital Experience, Cloud Networking and Cloud Edge solutions that provides a modern IT architecture for the digital enterprise, delivering new levels of operational agility and dramatically accelerating business performance and outcomes. At more than $1 billion in annual revenue, Riverbed's 30,000+ customers include 98% of the Fortune 100 and 100% of the Forbes Global 100. Learn more at riverbed.com. Riverbed and any Riverbed product or service name or logo used herein are trademarks of Riverbed Technology, Inc. All other trademarks used herein belong to their respective owners.
1 IDC, FutureScape: Worldwide IT Industry 2018 Predictions,
IDC #US43171317, October 2017
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