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Zuora Central is Core to Carbonite's GrowthSAN MATEO, Calif., March 07, 2018 (GLOBE NEWSWIRE) -- Zuora, Inc., the leading provider of cloud-based software used to launch, manage and transform a company’s subscription business, today announced that its customer Carbonite relied on the Zuora® Central platform to successfully make the shift from a $40 million B2C business in 2011 to a $240 million B2B software company today. Carbonite, a leader in data protection, was able to scale rapidly as a public company through five acquisitions in three years. But this growth also left the company with redundant order-to-cash systems, resulting in inefficient subscription management and cross-sell processes. The Zuora Central platform was put into place between Carbonite’s CRM and ERP systems, serving as the single source of truth for its growing B2B model. By centralizing Carbonite’s view of customer usage across its many acquired solutions, Zuora Central improved the company’s sales efficiency and cross-sells. Nearly 70 percent of Carbonite’s bookings today now come from business customers, a 16% increase in total revenue year-over-year. “The cost of not implementing the Zuora service would be the loss of business agility and delayed time to market for our B2B growth strategy,” said Irwin Weiss, Vice President Information Technology at Carbonite. “Streamlining our business on the Zuora order-to-cash platform increased flexibility in terms of pricing, packaging, bundling -- and that’s a key business need that was not being met by our home grown or legacy systems.” Carbonite’s use of Zuora Central helped the company support its buiness goals of:
“The strategic growth initiatives of cloud companies like Carbonite illustrate the market opportunity for subscription order-to-cash solutions,” said Tom Krackeler, SVP of Product at Zuora. “Without a hub like Zuora Central, we hear from a lot of SaaS companies that they are unable to monetize multiple product editions, support consumption-driven pricing models, incentivize cross-sells, or prepare operationally for going global.” To adapt these lessons of growth for your own company, download Zuora’s guide “10 Growth Strategies for SaaS” and whitepaper on “The Three SaaS Metrics that Matter.” You can also read the Carbonite case study here. Additional Resources About Zuora, Inc. About Carbonite Media Contact: © 2018 Zuora, Inc. All Rights Reserved. Zuora and Subscription Economy are trademarks of Zuora, Inc. Third party trademarks mentioned above are owned by their respective companies. Nothing in this press release should be construed to the contrary, or as an approval, endorsement or sponsorship by any third parties of Zuora, Inc. or any aspect of this press release. To learn more about the Zuora platform, please visit www.zuora.com. |