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Streaming is a Pain, Downloading Video Would Make a Difference, Say ConsumersStreaming services are frustrating consumers according to a new national survey conducted by Penthera, the pioneer in download-to-go (D2Go) functionality. Complaints are often related to a poor user experience, which could be improved with D2Go. This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20180222005429/en/ A study of 804 men and women, aged 18-64, who stream videos on mobile devices revealed common streaming pain points and reasons for downloading content. (Graphic: Business Wire) "Whether they are heading to the beach or the daily commute, consumers recognize they cannot rely on always having video-grade data connectivity. The Penthera survey data shows they see download-to-go functionality as an important tool in assuring the availability of their favorite videos, even if only used occasionally," said Colin Dixon, founder of nScreen Media, a noted video industry analyst. The survey finds that 92% of consumers have been frustrated trying to stream video, with the three most common frustrations identified as:
Consumers who struggle to stream video retaliate with their pocketbooks. When asked how they react, respondents said:
"Consumers expect content anywhere, on any device, but delivery on that promise is still at the mercy of robust, ubiquitous Wi-Fi connectivity. We just are not there yet, and consumers are dissatisfied," said Dan Taitz, president and COO, Penthera. "Our survey shows that fewer than 9% of respondents said they are 'never frustrated' when streaming. The technology exists to satisfy, and even delight, consumers." The survey indicates that offering D2Go functionality is also beneficial to the streaming services:
Some of the survey respondents indicated they already use D2Go to eliminate their streaming frustrations:
A further 53% said they'd be willing to pay more (up to $5 per month) to have download as a feature from their favorite streaming service. The online survey was conducted in January and attracted responses from 804 men and women, aged 18-64, who stream videos on mobile devices. About Penthera Penthera develops and deploys software products facilitating the delivery of TV shows, movies and other video content to mobile devices. Penthera's customers have included network providers, content owners, network operators, device manufacturers and other entities that need to deliver media content securely, reliably and verifiably to their customers and employees. For more information, visit www.penthera.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20180222005429/en/ |