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Patrón Tequila Toasts Iconic Cocktail in Global 'Search for 2018's Margarita of the Year'ATOTONILCO EL ALTO, Jalisco, Mexico, Feb. 22, 2018 /PRNewswire/ -- As tequila lovers around the world prepare to celebrate International Margarita Day today, Patrón Tequila embarks on its "Search for 2018's Margarita of the Year." Now in its fourth year, the bar has been raised with seven new recipes from across the globe, each offering a refreshing twist on the iconic cocktail. Patrón, the global leader in the ultra-premium 100 percent agave tequila category, has selected seven bartenders from around the world to design their own interpretations of the Perfect Margarita using a variety of fresh flavor combinations inspired by their local region. Each cocktail gives a nod to the classic recipe, while also shaking things up with a combination of ingredients like cayenne-chili and blackberry shrub - even lychee and chia seeds - to highlight the versatility of one of the world's most popular and enduring cocktails. The "Search for 2018's Margarita of the Year" begins today at MargaritaOfTheYear.com where fans can vote once daily for their favorite recipe. The drink which receives the most votes will be announced on another celebratory tequila occasion, Cinco de Mayo. "Reinterpreting a classic cocktail like the margarita takes creativity and a skilled hand," says Lee Applbaum, Patrón's Global Chief Marketing Officer. "As the popularity of tequila continues to skyrocket across the globe, one thing will always be true, Patrón Tequila is the foundation of any perfect margarita." Each bartender selected to participate in this year's search crafted unique, flavorful interpretations of the iconic cocktail recipe, tapping their local heritage and the season's freshest ingredients to perfect their creations. The cocktails and participants include:
Beyond tasting each of these recipes at their respective bars across the globe, consumers also have the opportunity to celebrate and explore each of the margaritas at home. "Margaritas and Chill" kits are available for purchase while supplies last via online delivery service Cocktail Courier for those looking to perfect their home bartending skills; each one will include all necessary ingredients and garnishes for each of the seven recipes. Additionally, each recipe and instructional tutorials about how to prepare them at home are available on the Patrón Cocktail Lab experience and the Margarita of the Year website, which features videos and interviews from the participating bartenders (filmed recently at the Hacienda Patrón distillery in Jalisco, Mexico). The site contains downloadable recipe cards as well as education about the history and evolution of this famous cocktail. Fans can visit the website to explore each of the unique margarita recipes, then easily vote for their favorite interpretation once per day until the search comes to an end. Consumers will also be invited to vote live at various Patrón-sponsored events over the coming months. Digital votes will be accepted through:
You can also download hi-res images of each recipe here. "Every year, this global search reminds us why the margarita is such a mainstay on menus around the world," remarks David Alan, Manager of Trade Education & Mixology at Patrón Spirits. "It's inspiring to watch how these talented artisans take such an iconic drink to new heights. As the 'Search for 2018's Margarita of the Year' proves, the cocktail's possibilities are truly limitless." About Patrón Tequila View original content with multimedia:http://www.prnewswire.com/news-releases/patron-tequila-toasts-iconic-cocktail-in-global-search-for-2018s-margarita-of-the-year-300602672.html SOURCE Patrón Tequila |