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Callahan Creek Named Cicis Media Agency Of Record After National ReviewLAWRENCE, Kan., Feb. 20, 2018 /PRNewswire/ -- Callahan Creek, a brand strategy and digital marketing agency, adds Cicis to its client roster after winning a highly competitive national review. Cicis, the pizza buffet restaurant with more than 430 locations across the U.S., has implemented a brand revitalization and experienced steady sales growth over the past several years. As Cicis agency of record, Callahan Creek will lead the integrated channel strategies including front-end data intelligence, paid media, search, digital and social content and analytics. Cicis CMO Billie Jo Waara said Callahan Creek differentiated itself from other agencies throughout the review by leveraging its propriety Intelligence Platform™, which is built on front-end data analysis to uncover untapped media efficiencies and business growth opportunities. "As we continue moving our business forward, we are investing in and implementing forward-thinking strategies that will provide measurable results for the brand and our strategic partners," Waara said. "During the pitch process, Callahan Creek proved to be the right partner by demonstrating an approach that evolves and aligns with whereour business needs to go." Callahan Creek CEO Chris Marshall says his agency is unique in that it uses data driven insights to uncover unexpected opportunities, where most organizations use analytics after a campaign is finished to evaluate effectiveness. "We are on the forefront of data innovation and its ability to empower more focused marketing strategies," Marshall said. "This approach is already yielding results for Cicis that will only become richer, deeper and more impactful as our partnership continues. The relationship is off to a great start." About Callahan Creek About Cicis Media Contact:
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