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Google & OpenX Release Study Showing Publisher Partners Experience 48% Revenue Lift Through Google Exchange Bidding CollaborationOpenX and Google (News - Alert) today announced the results of a year long collaboration with Google's Exchange Bidding product, a server-to-server technology that enables greater dynamic competition for a publisher's ad inventory. The results released today showed that existing OpenX publisher partners who enabled Exchange Bidding through the OpenX Exchange experienced an average 48% increase in programmatic revenue from OpenX. OpenX began partnering with Google in 2016 to build a more transparent programmatic ecosystem designed to deliver superior performance, efficiency and ease for publishers on a global scale. More than 200 premium publisher partners are now receiving ads from OpenX via Google's Exchange Bidding, and all OpenX partners utilizing the combined Exchange Bidding/OpenX Exchange offering have experienced higher revenue. Google also recently shared that publishers using Exchange Bidding have seen up to 40% uplift in programmatic revenue. A key pillar of this partnership for both Google and OpenX is transparency. By providing greater clarity with Google passing the publisher's DFP reserve price publishers know the exact value of their inventory and can drive up competition across all types of demand. Benefits of the partnership include:
"We are thrilled with the progress we made in our partnership with Google in the past year towards bringing high-impact, high quality programmatic demand to publishers globally. Our partnership allows every demand source to compete fairly within the final DFP auction, representing the first truly unified auction capability the market has ever seen. The results from just our first full year of partnership delivered incremental lift averaging 48% to every single publisher participant, further highlighting the value of our long standing commitment to quality. These tenets continue to drive advertiser trust and differential advertiser spend into the OpenX Exchange to the direct benefit of our publisher partners." Jason Fairchild, co-founder, OpenX. About OpenX OpenX is focused on unleashing the full economic potential of digital media companies. We do this by making digital advertising markets and technologies that are designed to deliver optimal value to publishers and advertisers on every ad served across all screens. At OpenX, we have built a team that is uniquely experienced in designing and operating high-scale ad marketplaces, and we are constantly on the lookout for thoughtful, creative executors who are as fascinated as we are about finding new ways to apply a blend of market design, technical innovation, operational excellence, and empathetic partner service to the frontiers of digital advertising. http://www.openx.com @openx
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