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LiveAction Appoints R. Brooks Borcherding as President
[February 12, 2018]

LiveAction Appoints R. Brooks Borcherding as President


LiveAction, a provider of IT network management, visualization, and analytics software today announced the appointment of R. Brooks Borcherding to company president.

Reporting to LiveAction CEO Walter Scott, Borcherding will oversee LiveAction's go-to-market functions including sales, marketing and the strategic partnership teams. Borcherding brings more than 25 years of experience in the IT industry with a proven track record of executive leadership, global management, direct and channel sales, and leading high growth technology companies.

"Brooks joins LiveAction at a critical point in the company's evolution, building on our recent expansion in Europe through the acquisition of LivingObjects technology for global service providers and our latest product releases designed to accelerate the value that businesses get from software-defined enterprise networking technology," said Walter Scott, CEO, LiveAction. "Brooks' appointment represents an opportunity for growth and development of our existing team complemented by new talent that brings the wisdom of past experiences to the company."

Adoption of software-defined network infrastructures continues to accelerate to support digital transformation initiatives in the enterprise. LiveAction's leading performance monitoring and management platformsprovide the onramp for software-defined investments while maximizing the value of existing investments, lowering operating costs, and improving the overall network performance. The most recent release of LiveNX delivers application assurance across Cisco (News - Alert) SD-WAN, as well as offering fabric visualization and analytics for SD-Access.

Most recently, Brooks was chief revenue officer at Datto, a global provider of backup, recovery and business continuity solutions. At Datto, he led the company through two years of accelerating revenue growth and global expansion leading to a successful sale of the company at the end of 2017. Brooks' extensive experience in the networking, cloud, managed services and telecommunications industries includes director of field sales operations at Cisco where he drove the early market adoption of Cisco Unified Communications (News - Alert) and Advanced Technologies solutions along with senior leadership positions at NaviSite, Avaya, Lucent Technologies, and Time Warner Cable. He also brings a depth of international experience from leading global teams and living in Europe for almost a decade.

"Technology innovations such as SD-WAN and digital transformation have created sizable market opportunities for LiveAction," said R. Brooks Borcherding, president of LiveAction. "Having worked extensively in this market segment, with an in-depth knowledge of the Cisco ecosystem and LiveAction's market leading solution, I'm extremely excited to lead the company into its next phase and accelerate its growth."


About LiveAction

LiveAction simplifies the network for a better digital experience by providing continuous insight, service assurance and control of enterprise networks. Our award-winning network performance analytics platform, LiveNX, offers a deep understanding of networks and applies situational awareness to accelerate employee productivity and boost customer satisfaction. For global network service providers, LiveSP supports high scale, multi-vendor hybrid WAN infrastructures through a multi-tenant, white label-enabled network performance monitoring platform. Learn more at www.liveaction.com. Start your free trial at www.liveaction.com/download.


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