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JDRF Canada Proudly Announces Max Domi and Bell Media PartnershipsMax Domi - NHL player living with type 1 diabetes - will support JDRF Walk to Cure Diabetes events across Canada, raising funds to accelerate the pace of type 1 diabetes research TORONTO, Feb. 7, 2018 /CNW/ - JDRF (the Juvenile Diabetes Research Foundation) Canada is pleased to announce a partnership with 22-year-old National Hockey League (NHL) player Max Domi. Born in Winnipeg, Max was diagnosed with type 1 diabetes when he was 12 years old. Refusing to let his diabetes control him, Max was selected by the Phoenix Coyotes in the first round, 12th overall, of the 2013 NHL entry draft. Max will work with JDRF to increase awareness for type 1 diabetes by sharing his story about living with this chronic disease and lending his voice to help raise funds to support critical type 1 diabetes research advancements. Max will be featured in the JDRF Walk to Cure Diabetes event marketing, encouraging Canadians affected with type 1 diabetes to participate and fundraise: jdrfwalk.ca. JDRF has also partnered with Canada's leading content creation company, Bell Media, which sees the company become the National Media Sponsor for both the JDRF Walk and JDRF Ride, bringing greater awareness to the JDRF Walk to Cure Diabetes and the JDRF Revolution Ride to Defeat Diabetes presented by Sun Life Financial. This partnership features extensive multi-media exposure nationwide for JDRF through Bell Media's premier assets in radio, television and out-of-home advertising, including opportunities with CTV, TSN, Astral and local radio stations. "We're proud to partner with JDRF Canada and Max Domi on this important initiative and work together to help drive awareness of this halth issue facing Canadians nationwide," says Alyson Walker, Vice-President, Brand Partnerships, Bell Media. "Bell Media has a strong history of working with community based and national organizations, and we look forward to continuing to grow this relationship with JDRF Canada as they join our growing family of partners." "Max is living proof that having type 1 diabetes shouldn't stand in the way of achieving your goals. JDRF is excited to team up with Max and put a face to this disease by sharing his story and inspiring Canadians to participate in the JDRF Walk to Cure Diabetes," says Dave Prowten, President and CEO of JDRF. "We are also proud to partner with Bell Media, one of Canada's largest media and content producers, to help us get Max's story out in the public and bring greater awareness for the need to raise research dollars." Max has a proven passion and dedication to supporting the type 1 diabetes community. Last summer, he launched a GoFundMe.com beard #fundrazor in which he raised over $60,000 for JDRF in a two day period. Max is deeply committed to advancing diabetes research and raising awareness, speaking openly about his diabetes and acting as a strong, inspiring role model for everyone living with this disease. "You've got to control your diabetes, you can't let it control you," says Max Domi, Professional Hockey Player of the Arizona Coyotes. "I am so excited to partner with JDRF Canada to help raise funds for the #JDRFWalk to Cure Diabetes. We're closer than ever to finding a cure and we need your help." Max Domi & #JDRFWalk to Cure Diabetes About Bell Media About #JDRFWalk to Cure Diabetes About JDRF SOURCE JDRF Canada |