Chinese-Based Cloud Union Rewards Program Expands to the USA

NEW YORK, Jan. 24, 2018 /PRNewswire/ -- Cloud Union is launching an American version of a successful Chinese-based rewards program. Based on a business model and technology built and refined in China, the American version will provide consumers a way to earn points when they shop at participating brands and retailers. Unlike other rewards programs, Cloud Union points grow in value over time.  Consumers can join the program for free, or choose to pay a fee to enjoy additional program benefits at Gold and Platinum membership levels. 

Cloud Union is in discussion with major U.S. brands and retailers who see this innovative and digital-based rewards program as part of strategies to protect market share, attract new customers, and strengthen the relationship with current customers. Merchants value the program as a way to differentiate themselves in a highly-competitive marketplace.

"Cloud Union's innovative and unique approach to loyalty marketing solves many of the current challenges hat affect merchants – it lowers promotional costs while also providing measurable increases in sales. For their customers, engaging in the program is simple, mobile-based, and provides tangible value," says Tom Haley, SVP at Cloud Union USA.

Retailers who currently have a rewards program can re-invigorate their loyalty marketing strategies by partnering with Cloud Union. Retailers without a current rewards program can integrate the Cloud Union platform in an easy and seamless manner.

Outside of China, Cloud Union has expanded into other countries and areas such as Australia, Malaysia, New Zealand, South Korea and Taiwan.

About Cloud Union

Cloud Union is a financial technology company which operates innovative and successful coalition reward programs in several Pacific Rim countries. As of the Spring 2018, Cloud Union is expanding operations into the U.S markets, along with business opportunities for U.S. and foreign stakeholders. Cloud Union is a subsidiary of the Chinese-based YunLianHui company which started four years ago, and as of the end of 2017, has a base of 8 million active members. For more information, visit www.cloudunionrewards.com

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SOURCE Cloud Union

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