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TagRail™ Launches Digital Retail Platform that Pulls Shoppers from their Livingrooms to Dealers' ShowroomsDUBLIN, Calif., Jan. 18, 2018 /PRNewswire/ -- TagRail™, the creator of DealerTag™ and the Lexus Plus CEM App, announced today the general availability of its Digital Retail Platform. It is a dealer-customizable and brandable online car-buying tool to help dealerships attract, engage, and close more online shoppers through a frictionless online transition from their "Livingroom to the Showroom." "Our goal is to have the consumer complete about 90-95% of the transaction at home online and to have a frictionless delivery experience when he or she arrives at the dealership," says David Luce, TagRail V.P. of Sales. "This platform pulls shoppers forward through the sales funnel, so 70% will complete their transaction compared to 30% on other types of online digital platforms," said TagRail CEO Kiran Karunakaran. "And we know that online purchases average $500 to $700 higher in gross than do walk-in transactions," Karunakaran added. Dealership CSI increases where consumers enjoy this type of near-total livingroom shopping and buying experience. Likewise, when customers are offered online, self-selected product options they upsell themselves, resulting in higher per-vehicle retail dollars. Dealers easily customize the tool's sequence of activities by which customers will engage its dynamic interface, based on user behavior analysis or dealer preference:
This digital shopping solution captures user activity to point the dealership to opportunities for continuous improvement and analysis while it pushes hot leads and order-pending opportunities to the dealership's CRM and finance platforms. "TagRail's new Digital Retail Platform provides users penny-perfect payments by running a soft pull and providing users accurate VIN-specific warranty and aftermarket pricing, and accurate and current rebate information in an online platform providing great communications with the consumer and full disclosure. With the online in-store need the final trade appraisal, the goal is to deliver the vehicle in less than one hour," Luce noted. For information and a demo, contact David Luce at [email protected] or cell at 702-493-3300. About TagRail Media Contact:
View original content:http://www.prnewswire.com/news-releases/tagrail-launches-digital-retail-platform-that-pulls-shoppers-from-their-livingrooms-to-dealers-showrooms-300584912.html SOURCE TagRail |