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BlueConic Triples Growth Year-Over-Year in 2017BlueConic, the world's simplest and most accessible customer data platform (CDP) provider, today announced 3x year-over-year growth, the result of increased demand for its CDP solution in the US Market. The CDP market is a $300 million dollar emerging growth industry that addresses marketer demand for more effective customer data unification and access. BlueConic is recognized as one of the leaders in the segment. The industry analyst firm Gartner (News - Alert) included BlueConic as the only named CDP vendor in its 2017 Magic Quadrant for Digital Marketing Hubs. Sophisticated marketers, such as Hearst Newspapers, National Geographic, Revzilla, and Kiplinger embraced BlueConic's CDP in 2017 to unify, enhance, and activate customer data. BlueConic clients see improvements in marketing programs across the customer life cycle, including double-digit improvement on ROAS (return-on-advertising spend) and tripling of email open rates. In its January 2, 2018 CDP Industry Update the CDP Institute recognized BlueConic as one of the fastest growing companies in the space, and made note of BlueConic's rapidly expanding team. Several industry experts joined the company recently, including:
The future of marketing hinges on the ability to identify, understand, and interact with customers on an individual basis. It is BlueConic's mission to drive better outcomes by translating intent into insight to improve marketers' actions. Hundreds of brands worldwide, including Hearst Newspapers, Moen, T-Mobile (News - Alert), ING, America's Test Kitchen, and American Kennel Club, currently leverage the BlueConic customer data platform to drive cross-sell and upsell initiatives, increase conversions and decrease waste to grow incremental sales and revenue. Founded in 2010, the company is headquartered in Boston, with offices in Europe. Follow us on Twitter (News - Alert) @BlueConic and "Like" us on Facebook. View source version on businesswire.com: http://www.businesswire.com/news/home/20180116005486/en/ |