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Evergage, Sophelle and One Step Retail Solutions Form Alliance - Enabling Brick-and-Mortar Retailers to Deliver 1:1 Personalized Customer ExperiencesNEW YORK, Jan. 15, 2018 /PRNewswire/ -- NRF 2018 – Evergage, Sophelle and One Step Retail Solutions today announced an alliance to empower retailers to finally offer a truly unified and personalized experience for each customer across all digital channels and customer touchpoints, and during in-store engagement. The partnership combines Evergage's real-time personalization technology and full customer data platform with in-store and online data integrated by One Step Retail Solutions and Sophelle's agency services, specifically designed for retailers. Delivering a personalized customer journey that spans in-store and e-commerce channels has long been a struggle for retailers – with siloed information and disparate teams and systems impeding visibility into up-to-the-minute customer activity. The outcome is often unsuccessful. For example, a customer might view and research a particular brand and style of shirt on a retailer's site, and then go to the retailer's store to try it on and buy it. Later on, that customer could very well be recommended that same shirt on the website or in emails – frustrating the customer and making the retailer look uncoordinated. It's important to address this omnichannel gap – and according to Forrester Research, 72% of retailers say personalization is their top priority for improving the customer experience at their stores.1 Seeking to end disjointed cross-channel customer experiences, Evergage, Sophelle and One Step Retail Solutions will enable retailers to:
Customer purchase activity and insights from retail store operations will be synchronized with that customer's behavior across digital channels in a single customer data platform with unique profiles that drive omnichannel personalization in real time, at the individual level. "While personalization is now table stakes in e-commerce, it is increasingly a business imperative for retailers with stores to reinvigorate the in-person shopping experience and build long-term relationships with customers across all their channels," said Karl Wirth, Evergage CEO and author of the book "One-to-One Personalization in the Age of Machine Learning." "Sophelle and One Step Retail Solutions are retail innovators that share our omnichannel vision – and we are excited to once again set new benchmarks for the industry in 1:1 personalization." Doug Weich, CEO of Sophelle, said: "Sophelle provides strategy and empowerment services to leading retailers to create compelling customer experiences in stores, online and throughout the customer journey. Working closely with Evergage and One Step Retail Solutions to bring the power of personalization into stores as well as online will help our retail clients finally reap the rewards of an omnichannel retail strategy that is fully unified and personalized in the moment, for each customer." Scott Kreisberg, CEO of One Step Retail Solutions, said: "When delivering personalization, the experience is only as good as the data informing it. Until now, retail stores have been largely separate from other channels – almost as if they are entirely different brand experiences from the customer's perspective. We're excited to work closely with Evergage and Sophelle to begin to extract key data from POS, kiosks, beacons and other in-store technology to help inform omnichannel personalization strategies." About Evergage About One Step Retail Solutions About Sophelle Media Contacts:
1 Forrester Research, Inc., "Evolve Now to Personalization 2.0: Individualization," Brendan Witcher, December 5, 2017 View original content with multimedia:http://www.prnewswire.com/news-releases/evergage-sophelle-and-one-step-retail-solutions-form-alliance--enabling-brick-and-mortar-retailers-to-deliver-11-personalized-customer-experiences-300582400.html SOURCE Evergage |