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Adacus Acquires Canned BannersSAN FRANCISCO, Jan. 12, 2018 (GLOBE NEWSWIRE) -- Adacus, a Thunder Industries company, has announced it has entered into a definitive agreement to acquire the assets of Canned Banners for an undisclosed sum. Adacus will take over servicing Canned Banners' customers, which include data-driven leaders such as Marin Software, ExactDrive, and Intice. "We're pleased to bring Canned Banners under our wing and are excited to usher Canned Banners' customers to the next generation of creative optimization," said Ken Archer, CEO at Adacus. "This is a clear case of the whole being greater than the sum of its parts. Canned Banners perfected one of ad tech's most extensible and reliable platforms for personalizing display ad creative. It makes perfect sense to augment the performance benefits of personalized creative with Adacus' programmtic approach to creative testing and optimization," said Myles Younger, CEO of Canned Banners. Adacus' platform will give customers access to flexible conversion tracking, automated A/B testing and detailed reporting dashboards. Adacus, an advanced AI and machine learning company with a predictive creative targeting and analytics platform, was acquired by Thunder Industries earlier this year. Canned Banners, founded in 2008 in San Francisco, originally launched with a self-serve display ad builder and debuted its Dynamic Ads platform in 2012. About Adacus Contact: |