[January 11, 2018] |
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Dentsu Aegis Network Creates Strategic Alignment between Merkle and &c in China, forming Merkle &c
Dentsu Aegis Network today announces that &c will become strategically
aligned with Merkle in China. The combination of Merkle China and &c
will create a fully integrated offering across digital and performance
media, data, analytics, CRM, marketing technology, and loyalty programs.
&c's footprint and scale in China will accelerate Merkle's global growth
in China, while Merkle's data and technology capabilities will greatly
enhance &c's offerings to its client base. The strategic alignment sets
the stage for both agencies' next phase of growth. The new brand will be
named Merkle &c.
Launched in 2008 by Dentsu Inc., &c's services include interactive
marketing strategy, creative and design, media planning and buying, SEM,
video marketing, ePR and social media, mobile, and e-commerce.
Established in 2010, Merkle China's services include CRM consulting,
data management, marketing technology, data analytics, web and media
analytics and loyalty program.
The combination of &c's leadership in the Chinese digital advertising
market and Merkle's deep heritage in data, analytics, and technology
makes Merkle &c well poised to be the undisputed leader of people-based
marketing in China.
Commenting on the significance of the strategic move for Dentsu Aegis
Network China, Phil Teeman, Chief Executive Officer, said: "With the
strategy of becoming a 100% digital economy business by 2020, Dentsu
Aegis Network will continue to focus on building successful solutions
for our clients and driving our product offering forward supported by a
full range of digital and data capabilities."
For U.S. headquartered Merkle, the alignment also enhances Merkle's
business operations in China and the Asia Pacific region. "We are
excited to expand our global footprint as the &c team joins Merkle
China. Merkle &c's fully integrated suite of data, analytic, technology,
media, and creative services, combined with our people-based marketing
solutions, uniquely positions us to deliver competitive advantage for
our clients in Asia Pacific," said Zhengda"Z" Shen, President of Merkle
Asia Pacific.
Headquartered in Beijing with offices in Shanghai and Guangzhou, &c's
nearly 300 employees add immediate scale to Merkle China, bringing the
new total employee number to 800. &c serves many globally recognized
clients in the Automotive, Consumer Electronics, and Financial Services
industries. The company has also established powerful partnerships with
Baidu, as its first 4A agency partner, Alimama, and UnionPay Smart.
Regarding what client benefits the integrated offerings will bring,
Frank Zhang, General Manager of Merkle China, noted: "The combination of
Merkle China and &c will propel the continued expansion of Merkle's
offering and scale in China. We will join forces in R&D, business
development, solution and delivery. I believe our collective
capabilities and synergy will provide heightened results and greater
value to our clients."
&c Managing Director Phil Kono expressed his enthusiasm and expectations
towards the strategic alignment, commenting: "I am very excited to be
part of Merkle &c. &c has a long track record in the Chinese digital
market and with Merkle's great capability and global network, we can
jointly benefit our clients through closely learning from each other and
collaborating with each other."
Notes to Editors:
About Dentsu Aegis Network
Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global
network brands - Carat, Dentsu, dentsu X, iProspect, Isobar (News - Alert),
mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its
specialist/multi-market brands. Dentsu Aegis Network is Innovating the
Way Brands Are Built for its clients through its best-in-class expertise
and capabilities in media, digital and creative communications services.
Offering a distinctive and innovative range of products and services,
Dentsu Aegis Network is headquartered in London and operates in 145
countries worldwide with more than 40,000 dedicated specialists. www.dentsuaegisnetwork.com
About Merkle &c
Merkle &c is an integrated agency within Dentsu Aegis Network (DAN)
China that specializes in digital and performance media, data analytics,
CRM, marketing technology, and loyalty programs. For a combined 40+
years, Merkle and &c have worked as separate organizations to maximize
the value of their customer portfolios. The Merkle and &c brands merged
in 2018 to combine &c's leadership in digital marketing with Merkle's
deep heritage in data, analytics, and technology to establish Merkle &c
as the undisputed leader of data driven full service performance
marketing in China. Merkle &c has more than 800 employees and offices
in Beijing, Shanghai, Nanjing and Guangzhou. For more information,
please visit www.merkleinc.com
and www.and-c.com.

View source version on businesswire.com: http://www.businesswire.com/news/home/20180111005589/en/
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