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The Connected Retailer: Survey Finds Consumers Prefer Self-Service Technology Over Traditional Interactions with Retail Sales AssociatesNEW YORK, Jan. 11, 2018 (GLOBE NEWSWIRE) -- After one of the most successful retail holiday seasons in more than a decade, consumers have shown that there is still a desire to shop. However, with more products for consumers to sort through than ever before, it is those retailers that provide time-saving technology that have consumers coming back again-and-again, according to a new survey conducted by SOTI, the world's most trusted provider of mobile and IoT device management solutions.
The In-Store Consumer Experience: Consumers View Technology as a Time-Saver “SOTI found that consumers have a better retail experience when technology is integrated, whether through the availability of self-service kiosks or sales associates armed with mobile technology on the sales floor. However, consumers don’t want technology because it provides a ‘cool’ or ‘wow’ factor, they favor mobile technologies that help them save time. These factors make it more important than ever for retailers to eploy mobility mobility management to ensure that the technology is integrated in-store works properly and meets consumers’ needs. There is nothing more disappointing to a shopper than a kiosk that doesn’t work or a barcode that doesn’t scan,” said Carl Rodrigues, CEO and President, SOTI. “The in-store technology experience is no longer in its infancy and if retailers aren’t utilizing these innovations, they are putting themselves at a competitive disadvantage.” Consumers Prefer Technologies that Enable Self-Service Rodrigues continued, “Self-checkout has become more prevalent at big box retailers. In 2018, we expect smaller retailers to adopt more of these technologies to meet shopper demands as innovation in mobility management provides the opportunity for retailers of all sizes to transform the way they operate.” New Forms of Technology to Deliver Goods Rodrigues added, “While companies are trying to innovate the way packages are delivered, there is still a whopping 40 percent of consumers that have yet to embrace these innovations within the supply chain. This indicates that it is incumbent upon innovative retailers to develop consumer trust and familiarize their customer base with the benefits of these new delivery methods.” Additional Media Resources:
Methodology: About SOTI Inc. For media inquiries, please contact: A photo accompanying this announcement is available at //www.globenewswire.com/NewsRoom/AttachmentNg/1d151f8e-9395-4c12-9120-96bf5f775c40 |