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DMI Mobile Maturity Model Reveals the Retailers Who are Winning in Mobile ExperienceBETHESDA, Md., Jan. 10, 2018 (GLOBE NEWSWIRE) -- DMI, a global leader in end-to-end mobility solutions, announced today the findings of its Mobile Maturity Model (M3). The third annual study, which independently evaluated more than 60 leading retail chain stores across the United States, was developed in 2015 to better understand how retailers are addressing the demands of in-store shoppers for a seamless mobile experience. In order to create the most accurate report possible, undercover shoppers visited the more than 60 retailers and evaluated and measured a total of six mobile-shopping categories that customers consider most important, including:
The six categories were then scored based on a prorietary scoring assessment developed for the M3 study. The variety of retailers in the top 10, from cosmetics to electronics to home improvement, demonstrates that the desire to engage the mobile shopper is ubiquitous. This year, Lowe’s and Walgreens topped the list of high performers. 2018 M3 Top 10 Retailers:
Across the 60-plus retailers evaluated, the biggest focus and most maturity has been around providing customers a view into inventory and the ability to share product reviews. With respect to providing store guidance, just a handful have consistently demonstrated success in this category, but the trend continues to mature seeing the second highest level of year-on-year improvement. Other key findings from the study include:
“2018 marks the largest year-over-year improvement we’ve seen in our M3 assessment of in-store mobile experiences,” said Jeremy Gilman, SVP of strategy for DMI’s brand marketing and customer experience practice. “The leaders in our study have already addressed low hanging fruit in eCommerce like in-store pickup for online purchases. Now, they are designing mobile experiences that really unlock the potential of the millions of devices walking through their doors every year. I expect these experiences will become more meaningful the coming year as brands better meet customer expectations for personalization, loyalty and faster checkout via mobile.” For more details on how to boost mobile maturity, best practices from leaders in the space, or to download the full Mobile Maturity Model report visit the DMI website. About DMI PR Contacts: U.S. Corporate |