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The RealReal Launches Modern Commerce Solution to Scale Fast Moving Business Needs
SAN FRANCISCO, Jan. 9, 2018 /PRNewswire/ -- The RealReal, the leading luxury consignment company, today announced the launch of RealReal 360, an innovative commerce solution that offers a unified, real-time view of inventory, product, and customer activity across all platforms. Built from the ground up to scale with The RealReal's fast moving business needs, RealReal 360 provides a centralized view of The RealReal customer and inventory across desktop, mobile, stores, and warehouse.
RealReal 360 Key Features:
- Customer 360° Profiling - RealReal 360 supports the shopper across platforms and gives the business a single view of customer activity.
- Unifies desktop, mobile, web, iOS, and Android, and brick & mortar, to ensure a cohesive customer experience.
- In-store iPads that give shoppers a holistic view of product inventory across all channels, helping them quickly discover an item.
- One customer view enables talking to the shopper with one voice across all platforms to ensure the same message is heard regardless of the device.
- Seamless Inventory Management - A connected inventory view surfaces the full assrtment from two warehouses and stores.
- Real-time updates that allow inventory changes to immediately reflect all locations, providing the customer, and business, with an accurate view of what is available at all times.
- RFID Integration allows store experts to easily locate items to better service customers and enhance inventory control.
- Real-time Business Intelligence - Empowers the business through data and insights throughout the customer and business lifecycle.
- Real-time sales visibility across all customer touch points including desktop, mobile, and stores.
- Gives company experts the ability to view sales by region, channel, and customer type, to better identify and address customer needs.
"We attribute our success and fast growth over the last 6 years to the fact that we are a technology company first and have leveraged our in-house technology and innovation to develop solutions that don't exist in the market elsewhere," said The RealReal CEO and Founder Julie Wainwright. "Our focus on building a nimble platform has led to a business that can weather quickly-changing retail and tech environments."
About The RealReal
The RealReal is the leader in authenticated luxury consignment with a certified expert behind every single item. The company reinvented luxury resale and changed how people think about buying luxury goods. The RealReal provides the largest selection of pre-owned, authenticated luxury items including women's and men's fashion, fine jewelry, watches, fine art and home furnishings. Consignors earn up to 85% of the sale price and items sell quickly. The company has a NYC flagship store at 80 Wooster Street, and Luxury Consignment Offices in 7 US cities that offer free fine jewelry and watch valuations from certified gemologists. White glove consignment service is available in every major city. The RealReal is a leader in the circular economy and an innovator in sustainable luxury. To learn more about The RealReal, visit www.therealreal.com.
Press Contact:
Natalie Shalk
[email protected]
(650) 823-5892
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SOURCE The RealReal
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