TMCnet News
GE Lighting Expands Connected Portfolio with New "Light the Way You Live" SolutionsNo two people are created equal, which means experiences at home shouldn't be either. Recognizing every household revolves around a different set of people and routines, GE is focusing its connected home strategy around outcome-driven, smart home lighting designed to light the way you live. This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20180102005411/en/ GE Lighting's Smart Ceiling Fixture and Sol Lamp in the kitchen (Photo: GE) Using two things you use every day - your voice and your lighting - and drawing on rich consumer insights, GE's growing portfolio of C by GE connected lighting solutions is designed around real-world challenges and needs with opportunities for customization by user. The portfolio, powered in part by a growing partner ecosystem, taps into new potential through easy-to-use, voice-centric lighting products for every room of the home. "Imagine you have a hard time falling asleep, but also a hard time waking up. Your bedroom is a space for reading before bed and folding clothes, and it's always cold. Imagine if lighting could optimize that environment and solve for those challenges and needs," says Jeff Patton (News - Alert), General Manager Connected Home Products, GE Lighting. "We will get you there through lighting solutions paired with voice, sensors and other technology that you can use on their own or in combination across the home," says Jeff Patton. 2018 C by GE Portfolio Additions In 2018, the C by GE vision accelerates with several industry-first, all-in-one lighting solutions designed to evolve and grow with consumers over time:
Partner Ecosystem Grows To best serve consumers' personal preferences, the C by GE portfolio will be compatible with Amazon Alexa, the Google (News - Alert) Assistant and Apple HomeKit. The company also will partner with trusted, outcome-specific partners to drive additional value and enable homes where lighting is much more than light. Affordable and Easy to Shop Drawing on its deep consumer insights and its work in real-world homes across the country, the company's marketing and commercialization strategy will reduce the complexity of both the lighting and smart home categories. C by GE solutions will be merchandised and marketed by outcomes and rooms to help consumers imagine the opportunities and eliminating complexity found across the smart home category today. About C by GE GE's C by GE brand Lights the Way You Live with outcome-driven, all-in-one lighting solutions to solve real-world challenges and tap into new potential at home, enabling homeowners to do more and be better. Part of the GE Lighting portfolio, C by GE products build on the company's century of innovation, invention and imagination at work. Our deep understanding of the home and our expertise in the connectivity of things results in simple, connected designs to help people thrive. About GE GE (NYSE: GE) is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. GE is organized around a global exchange of knowledge, the "GE Store," through which each business shares and accesses the same technology, markets, structure and intellect. Each invention further fuels innovation and application across our industrial sectors. With people, services, technology and scale, GE delivers better outcomes for customers by speaking the language of industry. www.ge.com
View source version on businesswire.com: http://www.businesswire.com/news/home/20180102005411/en/ |