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G-SHOCK Chronicles 35 Years Of InnovationDOVER, N.J., Dec. 13, 2017 /PRNewswire/ -- Today, Casio G-SHOCK pauses to look back on the technological advancements in toughness the brand has pioneered and evolved over the years following the reveal of the first-ever sapphire crystal G-SHOCK watch prototype at the brand's historic 35th anniversary kick-off celebration last month. The crystal prototype fuses the most fragile material with G-SHOCK's hallmark absolute toughness, showcasing the latest innovation in a legacy of diversity. Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8239251-casio-g-shock-35th-anniversary/ The Toughest Watch Makes Its Debut (1983) Development Of Key Functionality Features (1980s – 1990s) In the following years, further developments were introduced to the timepieces that remain relevant through today. Of note was ISO certified 200 meter water resistance, an energy efficient Tough Solar recharging system, which enables the watch to charge a secondary battery by sunlight or ambient light to allow for stable operation of various energy consuming functions, and the first EL Backlight, for easy readability in the dark. The brand's first temperature sensor soon led to the launch of a twin sensor, which included both a digital compass and thermometer found in many models to this day. In addition, the 1990s also brought the release of the first, full-metal body, specifically designed to be slim enough to fit under a professional dress shirt, while still maintaining an elevated aesthetic with the classic protective case. Connected Fashion With The Turn Of The Century (2000 – Today) In 2005, the brand announced their success in developing multi-band atomic capabilities, allowing G-SHOCK timepieces to receive radio controlled time calibration signals from up to six global transmission stations worldwide via their wave ceptor technology, ensuring the most accurate timekeeping on the market. New functionality continued to follow, including an exceptionally tough structure named Triple G-Resist, which can withstand the most intense shocks, centrifugal force and vibrations. Today, G-SHOCK offers a wide breadth of Smart Access and Bluetooth ® connected watches that span across their celebrated Master of G, G-STEEL and premier MR-G lines, ensuring the brand is at the forefront of ultimate timekeeping and toughness within the industry. In line with the founder's guiding belief to "never, ever give up," Mr. Kikuo Ibe has overseen the development of a solid gold G-SHOCK prototype, as well as the first-ever all sapphire crystal timepiece revealed at the brand's 35th anniversary celebration last month. This latest aspirational prototype watch represents G-SHOCK's ability to continue to shock the world, by creating the toughest, most diversified watch in the world. About G-SHOCK About Casio America, Inc. FOR MEDIA INQUIRIES CONTACT: Sue Vander Schans / Alli Colasacco-Sharpe
View original content:http://www.prnewswire.com/news-releases/g-shock-chronicles-35-years-of-innovation-300570830.html SOURCE Casio America, Inc. |