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More Than 60% of Video Plays Will be on Mobile by Mid-2018, Ooyala Study FindsMore than 58% of video plays globally - a record - occurred on mobile devices in the third quarter of 2017, per the Q3 2017 Global Video Index released today by Ooyala, a leading provider of software and services that simplify the complexity of producing, streaming and monetizing video. This represents the sixth consecutive quarter in which mobile devices accounted for more than 50% of all online video starts, with Q3 mobile-video starts growing 11.9% vs. Q3 2016, the study finds. Moreover, Ooyala forecasts that more than 60% of all video plays will be on mobile devices within the first half of 2018. The use of mobile devices to view long-form video continues to grow dramatically, the report also found. Long-form time-watched grew nearly 77% on smartphones and nearly 70% for tablets in Q3 2017 vs. Q3 2016, while medium-form video consumption continued to decline. This quarter's report also tracks global variances in video consumption including quarter-over-quarter growth for long-form content, mobile growth in global markets, and emerging trends in online video advertising. Global Sports a Key Driver of Mobile Adoption In a key finding with broader implications for the sports industry, more consumers are gravitating to mobile devices for viewing sporting events. In Ooyala's global study, mobile devices dominated online sports viewing, capturing nearly 58% of users. Smartphones drew the largest segment, more than 46%, while tablet users attracted more than 11%. In related findings:
Global Video Consumption Varies Significantly by Region Mobile devices especially outperformed in hard-to-access areas where a mobile network deployment is likely cheaper and easier than a fixed network. Regionally, the study finds:
More Q3 2017 Global Video Index Highlights:
The full report can be found here. About Ooyala: Ooyala is a leading provider of software and services that simplify the complexity of producing, streaming and monetizing video. Ooyala's comprehensive suite of offerings includes one of the world's largest premium video platforms, a leading ad decisioning platform and a media logistics solution that improves video production workflows. Ooyala's solutions help broadcasters, operators, media and production companies get content to market faster, build more engaging and personalized experiences across every screen, and maximize return for any video business. Vudu, Star India, Sky Sports (U.K.), ITV Studios (U.K.), RTL Group (News - Alert) (Germany), TV4 (Sweden), Mediaset (Spain), America Television (Peru), and Media Prima (Malaysia): these are just a few of the hundreds of broadcasters and media companies who choose Ooyala. Headquartered in Silicon Valley, Ooyala is a subsidiary of global telecommunications and IT services company Telstra (News - Alert) and has offices in Chennai, Cologne, Dallas, Guadalajara, London, Madrid, New York, Paris, Singapore, Stockholm, Sydney, Tokyo, and sales operations in many other countries across the globe. For more information, visit www.ooyala.com.
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