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Redefining Luxury: Premiere Styling & Retail Service, Armarium Emphasizes Service With A New Website, The ARMIBOT, And A Full Fledged Retail IntegrationNEW YORK, Dec. 12, 2017 /PRNewswire/ -- Armarium is pioneering the next wave of shopping for luxury fashion. The elite rental and styling platform renowned for offering the best edit of high fashion to rent as well as the best industry stylists to hire, will launch a multi-channel, fully responsive and interactive online experience that is poised to transform the shopping and retail space. On December 12, 2017, Armarium will unveil an online evolution that offers an innovative lineup of premiere technology, styling, and editorial features alongside a seamless in-store retail integration, the first of its kind. Armarium is known for its impressive roster and exclusive access to luxury brand rentals from elite designers such as Emilio Pucci, Christopher Kane, and Naeem Kahn alongside its collective of top stylists from around the globe known as the "Style Brigade". Armarium will now further amplify the online luxury shopping experience with an elevated, service-centered experience that includes a renewed emphasis on styling through an advanced virtual stylist named the "ARMIBOT", which procures looks and personalized lookbooks based upon personal preferences. The new robust online ARMI experience will be effortlessly accessible at client's fingertips, offering direct access to stylists both from the Style Brigade as well as the bot, in addition to enriched editorial content and "Complete the Look" component available to select fashion retail partners. In tandem with relationship commerce platform House Account, Armarium is pleased to be launching with Kirna Zabete, Pilot and Powell, Capitol, Copious Row and 20Twelve. Originally launched in 2015 by fashion industry veterans Trisha Gregory (CEO) and Alexandra Lind Rose (Creative Director at Large), the innovative new platform from Armarium is responsive to a shifting fashion retail landscape, positioning the intricacies of luxury to a new generation of millennial spending within a sharing/borrowing economy. With a quest to deliver an elevated level of service through an online interface that both protects brand integrity and ignites new clientele, the new Armarium site is an originative platform that redefines the luxury fashion shopping experience. "Armarium came from my own understanding and industry experience that really showcased the discrepancy between old world values and new world needs," remarks Armarium CEO Trisha Gregory. "Armarium sees its service as an integration into the luxury retail experience by enhancing and bringing relevance via share economy principles that make sense for this industry. The customer and client is changing. And we see that Armarium's focus to offer both technological and new retail tools will allow the client to appreciate the luxury designers in a much more relevant capacity." Armarium is backed by fashion powerhouses such as Net-a-Porter's Carmen Busquets, Brown's Holli Rogers and Tommy Hilfiger, who serve as founding advisors and investors strategic to the growth of the platform with investment, retailers and partners. With the recent support of Adrian Cheng and Clive Ng's C Ventures, a global ecosystem to accelerate growth for a next generation of companies focused on fashion tech and media, Armarium is uniquely positioned to further focus on the millennial audience with a personalized service throughout the globe. The re-launch Armarium platform will include the following advanced features and technology: ARMIBOT RETAIL INTEGRATION E-TAIL RETAIL "The launch of the 'Complete the Look' feature on Armarium is a collaborative experience that is the perfect complement to retail," remarks Trisha Gregory, CEO. "Our mission is to deliver a revived sense of empowerment through the shopping and selection process to the customer." ORIGINAL EDITORIAL FEATURES In tandem with the launch of the new online platform, Armarium will continue their signature pop-up experiences and special events throughout the US. On December 13-14, Armarium will be hosting a Bought/Borrowed trunk show at Pilot and Powell in New Orleans in addition to a pop up experience this January in Los Angeles to kick off award season. These events will introduce the ARMIBOT to clients on-site and enable them to be the first in the nation to receive custom Style Brigade lookbooks. As part of the launch rollout, Armarium is set to name a Fashion Director who will serve as a key part of the management team. The Fashion Director, anointed from the Style Brigade, will be responsible for the luxury fashion brand matrix, the encompassing aesthetic, and the brand content of the brand both on- and offline. ABOUT ARMARIUM Connect with Armarium at www.facebook.com/worldarmarium and Instagram on www.instagram.com/worldarmarium. PRESS INQUIRIES: ALAB GROUP
View original content with multimedia:http://www.prnewswire.com/news-releases/redefining-luxury-premiere-styling--retail-service-armarium-emphasizes-service-with-a-new-website-the-armibot-and-a-full-fledged-retail-integration-300569907.html SOURCE Armarium |