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Valassis Holiday Shopper Survey: Both Online and Offline Commerce are in for a Happy Holiday SeasonValassis, a leader in intelligent media delivery, today announced results from its 2017 Valassis Holiday Shopper Survey. The findings provide insights into consumer expectations and behavior for the remaining 2017 holiday shopping season, particularly for moms, millennials and millennial parents. According to the study, the shopping season is far from over: 83 percent of holiday shoppers plan to purchase gifts after Cyber Monday (News - Alert) and more than half (56 percent) of these shoppers are headed in-store for their purchases. According to RetailMeNot, 87 percent of consumers plan to visit a physical retail store in the month of December - representing an opportunity for brick and mortar retailers in the last few weeks before the holidays. Consumers are looking for deals, with 82 percent of respondents - and 88 percent of millennials - saying that offers sway their gift lists. Overall, 53 percent of respondents (and 61 percent of moms) say coupons are the biggest influence on their holiday purchases. Coupons and discounts drive where holiday consumers shop, what they buy and their loyalty to a store. This is especially true for moms and millennial parents when it comes to holiday shopping:
Additional key findings from the 2017 Valassis Holiday Shopper Survey include:
About the Survey The 2017 Valassis Holiday Shopper Survey was conducted by a third-party research organization, Prosper Insights and Analytics™, a global leader in consumer intent data, from November 13 - 17, 2017. The survey was conducted online among a representative group of 1,000 adults age 18-70 in the United States who indicated that they do at least some of the holiday gift shopping in their household. About Valassis Valassis is a leader in intelligent media delivery, providing over 58,000 clients with innovative media solutions to influence consumers wherever they plan, shop, buy and share. By integrating online and offline data combined with powerful insights, Valassis precisely targets its clients' most valuable shoppers, offering unparalleled reach and scale. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RedPlum® is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. As wholly owned subsidiaries of Harland Clarke Holdings, Valassis and RetailMeNot, a leading destination for digital savings, are partnering to connect retailers and consumers through meaningful digital, mobile and print promotions.
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