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Switchfly Identifies the Financial Damage of Irregular Operations for AirlinesSAN FRANCISCO, Nov. 27, 2017 /CNW/ -- Switchfly, a travel commerce platform for direct channel booking and ancillary merchandising, has released an industry brief detailing the financial impact of "irregular operations" (IROP) on the airline industry. The brief, "Disrupting Travel Disruptions: Airline IROP Management," examines how airlines can minimize the hard and soft costs associated with IROP, improve revenue and increase passenger satisfaction during stressful travel periods. Irregular operations – flights cancelled for non-weather reasons – leave millions of passengers stranded each year and in need of re-accommodation. IROP disruptions cost US airlines billions of dollars in lost revenue and billions more in lost demand as passengers avoid air travel. Hard and Soft Costs of IROP Disruptions
"There's a commn misconception in the airline industry that in order to address complex issues like irregular operations, you must sacrifice margins," said Justin Steele, Vice President of Product Development at Switchfly. "The reality is that it's possible for airlines to transform IROP disruptions from a financial and logistical liability into an opportunity for customer – and employee – satisfaction, while building stronger brand loyalty and ancillary revenue." Transforming IROP from Liability to Opportunity The brief demonstrates that too often, airlines are scrambling to respond to an unexpected disruption when they should already have a streamlined, effective solution in place. Switchfly urges airlines to take action, concluding that "Now is the time for airlines to make direct, immediate improvements to the IROP process and invest in passenger-centric technology that will transform a logistical, financial and travel nightmare into a distant memory for the airline industry." A copy of the "Disrupting Travel Disruptions: Airline IROP Management" industry brief can be downloaded here. For more information about Switchfly and the company's Airline IROP Management solution, or to interview Justin Steele, vice president of product development, contact Vanessa Horwell at [email protected] or visit switchfly.com. About Switchfly Media Contact View original content:http://www.prnewswire.com/news-releases/switchfly-identifies-the-financial-damage-of-irregular-operations-for-airlines-300561616.html SOURCE Switchfly |