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Global OTT Subscription Video on Demand (SVOD) Market 2017-2021 with Focus on the US Market
[November 16, 2017]

Global OTT Subscription Video on Demand (SVOD) Market 2017-2021 with Focus on the US Market

DUBLIN, November 16, 2017 /PRNewswire/ --

The "Global OTT Subscription Video on Demand (SVOD) Market: Size, Trends & Forecasts (2017-2021)" report has been added to Research and Markets' offering.

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The global OTT SVOD market has increased at a significant CAGR during the years 2010-2016 and projections are made that the market would rise in the next four years, 2017-2021.

The OTT SVOD market is expected to increase due to growth in GDP per-capita, increase in number of smartphone users, worldwide internet penetration, etc. Yet the market faces some challenges such as, content piracy, censorship, low internet speed, etc.

Consumers are demanding a personalized video viewing experience and a large variety of content to be available on the devices. The video streaming services have revolutionised. The videos that are watched online could be in any of the different format or basically a revenue model.

The paid video content is basically an entertainment model in which the consumers pay for the content that they prefer to watch. In earlier days, consumers were given a bundle of content irrespective of their preference. But with revolution in the field of entertainment, the payment and video content both have evolvd. Consumers pay for either a particular video or a series that they prefer to watch or subscribe to a service provider that provides them with bundles of series that are generally advertisement free or with minimal advertisement content into them. The paid video content by segments include, MVPD, OTT SVOD, OTT TV, Theatrical Box Office, Physical Disc Home Entertainment, Digital Home Entertainment, OTT Live Video Transaction.

OTT Video, is the distribution of audio/video content or TV programming by different service providers, free or of some charge. The content that is provided is over Internet without the internet service provider (ISP) or any Multiple System Operator (MSO) controlling the content delivery.

Subscription video on demand (SVoD) refers to a service that gives users unlimited access to a wide variety of programs for a monthly flat rate. The control over the subscription is completely into the hands of viewers who decide when to start and shut the program.

Market Dynamics

Growth Drivers

  • Increasing Global Fixed and Active Mobile Broadband Subscriptions Per 100 Inhabitants
  • Increasing Global Social Network Users
  • Increasing Global Internet Penetration
  • Rising Global GDP Per-Capita
  • Growing Global Smartphone Users
  • Increasing Global Youth Population
  • Increased Growth Rate of Emerging Economies


  • Censorship
  • Content Cost
  • Hurdles in Content Migration
  • High Barriers to Entry
  • Low Internet Speed
  • Content Piracy

Market Trends

  • Significant Devices Used To Watch Streaming Videos in the US
  • Reasons for Binge-watching Series (3 Episodes or More)
  • Increasing Gross Enrolment Ratio Worldwide-Secondary Education
  • More Time for Leisure
  • Penetration of Cloud Based Infrastructure
  • Restriction on Auto Renewal
  • High Barriers to Entry

Key Topics Covered:

1. Executive Summary

2. Introduction

3. Global Market Analysis

4. Regional Analysis

5. Market Dynamics

6. Competitive Landscape

7. Company Profiles

  • Alibaba Group Holding Limited
  •, Inc.
  • Netflix Inc.
  • The Walt Disney Company (Hulu)

For more information about this report visit

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