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Aptrinsic Expands Its Product Experience Platform to Orchestrate Account-Based EngagementsSAN MATEO, Calif., Nov. 15, 2017 /PRNewswire/ -- Aptrinsic, the company behind the Product Experience Platform, announced the addition of account-based engagements to its solution. Designed for product managers and product marketers, the Aptrinsic platform enables companies to deliver great product experiences by guiding their customers to really know, love, and use their products. Now, with account-based engagements, Software-as-a-Service (SaaS) product teams can personalize the product experience for a target company (i.e., account) and then measure the impact of this experience on conversion and product adoption rates. "Our technology empowers product leaders to engage their accounts – and key personas within them – in a more coordinated way. As a result, their customers enjoy a more consistent and cohesive experience," said Mickey Alon, Chief Product Officer and cofounder of Aptrinsic. As product teams onboard users from sign-ups to premium accounts, Aptrinsic enables them to deliver personalized messages and in-product guides targeted consistently at the account level and integrated with their go-to-market account-based marketing (ABM) programs. With Aptrinsic account-based engagement, product teams can:
"We designed our platform to deliver both personalized individual and account-based product journeys," said Nick Bonfiglio, CEO and cofounder of Aptrinsic. "Being able to engage accounts and tailor their experiences is equally as important as engaging the individuals using your products or services." Aptrinsic account-based engagements are available today. Visit www.aptrinsic.com to sign up for a free trial of our Product Experience Platform and this unique engagement capability. To download the free book, "Mastering Product Experiences in SaaS: How to Deliver Personalized Product Experiences With Product-Led Go-to-Market Strategy," visit www.aptrinsic.com/book. About Aptrinsic Media Contact Related Links View original content with multimedia:http://www.prnewswire.com/news-releases/aptrinsic-expands-its-product-experience-platform-to-orchestrate-account-based-engagements-300556721.html SOURCE Aptrinsic |