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Charter Bank Selects Gro Checkout™ for Easy Consumer Account Opening CapabilitiesGro Solutions, a leading provider of digital growth solutions for banks and credit unions, announced Eau Claire, Wis.-based Charter Bank ($859 million in assets) has selected Gro CheckoutTM, a key component of Gro's digital sales platform, to add consumer account origination capabilities and streamline back-end processes for bank staff. As a successful personal and commercial banking business, Charter Bank sees the value of enabling customers to apply for new accounts online or via a mobile device. They found Gro Checkout capable of meeting the needs of mobile-first customers by providing ease-of-use to those applying for multiple account types through one application. "The impact of mobile in the banking space continues to accelerate," said Erik LeMay, Chief Information Officer of Charter Bank. "With Gro, we will be able to deliver the mobile-first experience our customer's want, while also creating a strategic differentiator that sets us apart from our competition. Also, the platform enables us to expand our reach and capabilities into new geographical markets without the expense of opening a branch, which is vital for our continued success." "Bank customers now expect the process of opening a bank account to be fast and easy," said David Eads, CEO of Gro Solutions. "Charter Bank's implementation of Gro will let them grow their consumer banking relationships and make their customers' first experience a fantastic experience."
About Charter Bank
About Gro Solutions View source version on businesswire.com: http://www.businesswire.com/news/home/20171114005042/en/ |