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New Survey of Retail Store Associates Shows Mobile-Assisted Workers Increase Sales and Improve Overall Customer Experience, According to TulipNEW YORK, Nov. 14, 2017 /PRNewswire/ -- With the holiday shopping season in full-swing and Black Friday right around the corner, traditional brick-and-mortar retailers are hoping their in-store strategies will help attract a greater share of consumer spend. For consumers – who expect frictionless and enjoyable shopping experiences – a knowledgeable and fully capable sales associate can be the difference between being delighted and leaving frustrated with no purchase. In fact, according to a new retail store associate survey by Tulip, a mobile application provider focused on empowering workers in retail stores, mobile-assist devices help workers increase sales and improve the overall customer experience. While this may be the case, the survey also found that 61% of store associates are actually not armed with mobile devices and only 17% are interacting with customers and expanding the relationship beyond the four walls of the store. "The massive competition from e-commerce titans like Amazon and the ever-growing shift to online shopping have accelerated the urgency for retailers to give shoppers a compelling reason to enter their store," said Bill Zujewski, EVP of Marketing for Tulip. "The findings of our survey emphasized the reality that mobile-empowered associates with the right customer and product information and the right mobile tools are elevating the shopper experience and building relationships to drive greater sales. Retailers need to double-down on their best asset, their workers in their stores, and provide the tools necessary for store associates to improve service, sell more and be more productive and valuable. The survey shows that retailers that have implemented mobile appsfor store associates to lookup products, manage customer information, check out shoppers, and communicate with clients are seeing improved results. And while this survey shows the benefits of keeping a dialogue going with customers, only 17% are interacting with shoppers after they leave the store. This is a missed opportunity to update them on the status of their orders, provide information on new product arrivals, or to follow-up and check-in on customer satisfaction." Additional key findings from the survey include:
About Tulip Contact: Scott Cianciulli View original content:http://www.prnewswire.com/news-releases/new-survey-of-retail-store-associates-shows-mobile-assisted-workers-increase-sales-and-improve-overall-customer-experience-according-to-tulip-300552171.html SOURCE Tulip Retail |