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Location Based Marketing Services Market: Key Growth Factors and Forecast 2025
[November 14, 2017]

Location Based Marketing Services Market: Key Growth Factors and Forecast 2025


The global location based marketing services market, which is in a nascent stage, is primed grow at a cracking pace in the years ahead. Sensing an opportunity in it, many players – big and small – are entering the fray. This is serving to heat up competition and will likely bring about consolidation. Savvy companies are also entering into partnerships to gain a solid foothold in the market.

For example, electronics and technology companies in Asia Pacific are seen collaborating with western location intelligence service providers to integrate the latter’s technology into their products to make up for the limited search engine and location intelligence service providers in Asia Pacific. South Korean electronics giant Samsung’s partnering with Foursquare Labs, Inc. is a case in point.

Obtain Report Details @ https://www.transparencymarketresearch.com/location-based-marketing-services-market.html Near Pte. Ltd., Foursquare Labs, Inc., Google Inc, Groupon Inc., Groundtruth, Placecast, PlaceIQ,Scanbuy Inc., Shopkick, Inc., and Telenity, Inc. are to name a few key players in the global location based marketing services market.


A report by Transparency Market Research, predicts the global location based marketing services market to rise at a robust 19.9% CAGR from 2017 to 2025 to become worth US$99.77 bn by 2025 from US$19.71 bn in 2016.

Based upon location, the global location based marketing services market can be bifurcated into physical location and location of interest. Among the two, physical location accounted for a leading share in the market in 2016.

Obtain Brochure Of Report @ https://www.transparencymarketresearch.com/sample/sample.php?flag=B&rep_id=33407 Geographically, the key segments of the global location based marketing services market are North America, South America, Europe, Asia Pacific, and the Middle East and Africa. North America, currently, holds a sway over the market with maximum share. The market in the region is being driven primarily by the U.S. followed by Canada.

A large number of prominent companies domiciled the U.S. and partnering with one another to provide superior solutions to customers has served to provide a major boost to the market in the region. By registering a CAGR of 20.1% from 2017 to 2025, the market in North America is anticipated to maintain its dominant position in the years ahead too.

At the forefront of driving the global location based marketing services market are increasing penetration of GPS equipped smartphones and internet. This enables savvy retailers and other service providers to locate prospective consumers and send them push notifications and other advertisements.

Get Sample Of Report @ https://www.transparencymarketresearch.com/sample/sample.php?flag=S&rep_id=33407 Elaborates the lead analyst of TMR report, “Expanded internet connectivity is expected to result in increased number of smartphone users using map applications. Improved connection speed increases reach of location-based high definition video advertisements on connected devices. Hence, better internet connectivity and improved connection speed is the key factor driving the location based marketing services market.” Posing a challenge to the global location based marketing service market, on the other hand, is the privacy concerns of individuals. “There is an ongoing debate on whether obtaining GPS location of a GPS device user without consent is a violation of privacy of an individual or not. Many people deny the request of apps to send their location data to services providers due to privacy concerns,” adds the lead analyst of the report.

This review is based on the findings of a TMR report, titled, “Location Based Marketing Services Market (Location - Physical Location and Location of Interest; Promotion - Banner Display/Pop ups, Video, Search Result, E-Mail And Message, Social Media Content, and Voice Calling; Industry Vertical - Retail, Hospitality, Healthcare, BFSI, Education, Technology and Media, Transportation and Logistics, and Automotive) – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2017–2025.” About Us Transparency Market Research (TMR) is a market intelligence company, providing global business information reports and services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insight for thousands of decision makers. We have an experienced team of Analysts, Researchers, and Consultants, who us e proprietary data sources and various tools and techniques to gather, and analyze information. Our business offerings represent the latest and the most reliable information indispensable for businesses to sustain a competitive edge.

Each TMR Syndicated Research report covers a different sector – such as pharmaceuticals, chemical, energy, food & beverages, semiconductors, med-devices, consumer goods and technology. These reports provide in-depth analysis and deep segmentation to possible micro levels. With wider scope and stratified research methodology, our syndicated reports thrive to provide clients to serve their overall research requirement.

Contact Transparency Market Research 90 State Street, Suite 700 Albany, NY 12207 Tel: +1-518-618-1030 USA – Canada Toll Free: 866-552-3453 Email: sales@transparencymarketresearch.com Website: http://www.transparencymarketresearch.com

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