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Merkle Releases Annual PLA PlaybookMerkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that it has released its second annual Product Listing Ad (PLA) Playbook. The PLA Playbook is a marketer's guide to understanding the newest developments in Google (News - Alert) Shopping and how to successfully incorporate them into campaigns. Serving as a trusted retail marketing resource, the complimentary, downloadable report outlines best practices and provides key insights on several essential pieces of the Shopping campaign movement. The PLA Playbook delivers insights on how to drive new growth with advanced strategies for Shopping and provides case studies to learn from other retailers' strategies. This report features original articles on the following topics:
Marketers can learn more about the PLA Playbook by attending the complimentary webinar on Wednesday, November 15 at 2:00 p.m. ET or by visiting the Merkle website. About Merkle Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 4,400 employees, Merkle is headquartered in Columbia, Maryland, with 16 additional offices in the US and 11 offices in Europe and Asia. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.
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