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IRI Cited in New Gartner Book "Infonomics - How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage"IRI®, the global leader in innovative solutions and services for consumer, retail, media and over-the-counter health care companies, today announced that it was cited in a new book for the digital economy titled, "Infonomics - How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage." Written by Gartner (News - Alert) research analyst Douglas B. Laney, "Infonomics is the theory, study and discipline of asserting economic significance to information. It provides the framework for businesses to monetize, manage, and measure information as an actual asset. Infonomics endeavors to apply both economic and asset management principles and practices to the valuation, handling and deployment of information assets."* According to Gartner, this book is for the burgeoning force of chief data officers (CDOs) and other information and analytics leaders in their valiant struggle to help their organizations become more "infosvvy." "IRI is honored to be cited in this book," said Ash Patel, chief information officer, IRI. "It is time organizations begin treating data as an indispensable asset and we hope our research and technologies can help illuminate the path to maximizing the value of data." IRI was cited several times in the book along with many of its own clients and partners. IRI's Ash Patel is quoted in Chapter 6: "Information Supply Chains and Ecosystems." *Gartner, "Infonomics: How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage," Douglas B. Laney, September 2017. About the IRI Partner Ecosystem IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders to create innovative joint solutions, services and access to capabilities to help its clients more effectively compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such companies as 84.51°, Adobe (News - Alert), The Boston Consulting Group, comScore, Experian, GfK, Gigwalk, Ipsos, Kantar, MasterCard Advisors, MaxPoint, Millward Brown Digital, Pinterest, Oracle (News - Alert), Research Now, Simulmedia, SPINS, Survey Sampling International, Univision and others. About IRI IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events - a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation - is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit www.iriworldwide.com.
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