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JetBlue For Good Month Kicks-off by Restoring Play for More Than 2,200 ChildrenJetBlue (Nasdaq:JBLU) recently announced JetBlue For Good Month, a month of kindness and good deeds taking place in November. Throughout this month of philanthropy, the airline is bringing customers and crewmembers on board to join in giving back. Nearly 300 crewmember volunteers have joined JetBlue and KaBOOM! to build playgrounds in three of JetBlue's focus cities, restoring play for more than 2,200 children and their families in underserved areas in Boston, Los Angeles, and New York. Over the past 12 years, JetBlue and KaBOOM! have partnered to build 27 playgrounds, providing safe play spaces for more than 60,000 children and their families. This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20171107006409/en/ JetBlue crewmembers, in partnership with KaBOOM!, bring play back to Richstone Family Center in Hawthorne, CA (News - Alert). JetBlue For Good focuses on three key pillars - youth and education, community and the environment. Aligned with its community pillar, JetBlue works with partners like KaBOOM! to provide giving and volunteer opportunities that make a positive impact where its customers and crewmembers work and live. Volunteers assemble these playgrounds from start to finish in less than six hours and the spaces are often designed by local children. Since 2005, JetBlue and KaBOOM! have worked together to fight the deficit of play for children in underserved neighborhoods by creating safe play spaces in cities throughout JetBlue's network. With the recent playground builds in JetBlue's New York, Boston and Los Angeles focus cities, 300 JetBlue volunteers have unloaded three tractor trailers of supplies to build playgrounds utilizing 133,500 lbs (66.75 tons) of mulch and 53,700 lbs (or 26.85 tons) of concrete. "Play matters and is an important part of a child's development. It's essential to the physical, creative, social and emotional development of every child," said Icema Gibbs, JetBlue's director of corporate social responsibility. "JetBlue gives back in a variety of ways all year long. During JetBlue For Good Month, we're showcasing the volunteer work our customers and crewmembers do every day to make a difference. These playgrounds are particularly significant as they were all built during our month long celebration of good." The #JetBlueForGood playground builds have included:
"For over 10 years, JetBlue has been essential in helping us bring great, safe places to play to the kids who need it most," said James Siegal, CEO of KaBOOM!. "We're excited to see JetBlue kicking off this month by providing thousands of kids across the country with a place to learn, grow, explore and just be kids." Why Play You May Ask? - Play is a valuable element important in a child's development. In other words, #PlayMatters. Today, kids aren't playing enough-and the consequences are devastating:
JetBlue is a longstanding partner of KaBOOM!, providing long-term guidance and support to KaBOOM! and its mission to promote and protect a child's right to play. Want to Join JetBlue During JetBlue For Good Month? JetBlue is inviting customers to #CheckInForGood and enter to win a complimentary trip to volunteer with some of the airline's non-profit partners (a). The winners will participate in trips focusing on the three pillars of the JetBlue For Good platform: youth and education, community and the environment. JetBlue mock check-in kiosks will pop up in surprise locations in New York City and Los Angeles from November 2 - 9, 2017. To enter, entrants can fill out a short questionnaire about what "good" they have to declare at one of the JetBlue kiosks, or online at jetbluecheckinforgood.com through November 10. Based on individual responses, entrants will be matched to causes aligning with JetBlue For Good's three key pillars and placed on "standby" for an opportunity to win a seat on one of the following volunteer trips departing around #GivingTuesday, the international day of giving kicking off the holiday season. JetBlue For Good is JetBlue's platform for social impact and corporate responsibility. Giving back is part of JetBlue's DNA and is core to its mission of inspiring humanity. Centered around volunteerism and service, JetBlue For Good focuses on the areas that are most important to the airline's customers and crewmembers - Community, Youth/Education and the Environment. JetBlue's core programs and partnerships directly impact the areas where its customers and crewmembers live and work by enhancing education and providing access to those that are traditionally underserved. Signature programs include the award-winning Soar with Reading initiative which has provided more than $2.75 million worth of books to kids who need them most; Blue Horizons For Autism which helps introduce air travel in a realistic environment to families and children affected by autism; and Swing For Good which raises funds for education and youth focused non-profits. Join the #JetBlueForGood conversation on Twitter, Instagram and Facebook, check for regular updates and get involved. About JetBlue JetBlue is New York's Hometown Airline®, and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles (Long Beach), Orlando, and San Juan. JetBlue carries more than 38 million customers a year to 101 cities in the U.S., Caribbean, and Latin America with an average of 1,000 daily flights. For more information, please visit www.jetblue.com. About KaBOOM! KaBOOM! is the national non-profit dedicated to giving all kids - particularly those growing up in poverty in America - the childhood they deserve filled with balanced and active play, so they can thrive. Since 1996, KaBOOM! has collaborated with partners to build, open, or improve more than 16,700 playgrounds, engaged more than one million volunteers, and served 8.5 million kids. KaBOOM! creates great places to play, inspires communities to promote and support play, and works to drive the national discussion about the importance of play in fostering healthy and productive lives. To learn why #playmatters and why cities are embracing #playability: visit kaboom.org or join the conversation at twitter.com/kaboom or facebook.com/kaboom. (a.) No purchase necessary. Must be 18 years of age or older. Registration ends 11:59:59pm PT on 11/10/2017. Open to legal residents of the United States and the District of Columbia. All volunteers must accept the official rules and JetBlue's privacy policy. Review the JetBlue Check In For Good contest Official Rules, and the terms of the JetBlue Privacy Policy. View source version on businesswire.com: http://www.businesswire.com/news/home/20171107006409/en/ |