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Double Digit Growth by 3 of Top 5 Vendors as Global Tablet Shipments Hit 45 Million UnitsBOSTON, Nov. 7, 2017 /PRNewswire/ -- According to the latest research from Strategy Analytics, global tablet shipments grew 2 percent quarterly to reach 45 million units in Q3 2017. Apple maintained first position with 23 percent global tablet market share, while Samsung fell to 13 percent share. Huawei was the star performer, with a continued run of 4 years of annual growth in tablet shipments. The new "Preliminary Global Tablet Shipments and Market Share: Q3 2017" report from Strategy Analytics' Tablet & Touchscreen Strategies (TTS) service offers perspective on what is driving these results and how industry players can revitalize remaining soft spots in the market. The full report with detailed market breakdown is available here: https://www.strategyanalytics.com/access-services/devices/tablets/tablets/market-data/report-detail/preliminary-global-tablet-shipments-and-market-share-q3-2017-061117
Eric Smith, Director – Tablets and Touchscreens said, "Global tablet shipments declined 5 percent annually from 46.9 million units in Q3 2016 to 44.6 million in Q3 2017, but grew 2% quarter on quarter from 43.7 million in Q2 2017. The global tablet market has reduced the high negative growth rates of the past couple of years and Apple just strung together two straight quarters of year-on-year growth. During Q3 2017, Huawei and Amazon also kept up their pace of strong gains in their respective corners of the Android market, while Lenovo bounced back to positive growth with good footing in the Android and Windows segments. Windows tablet demand is experiencing a slump overall, compared to this time last year as consumer market pricing and marketing have failed to connect to consumers while enterprise demand is still swift for pricier 2-in-1 tablet form factors." Peter King, Director – Devices Practice added, "Apple shipped 10.3 million Tablets worldwide in Q3 2017, rising an impressive 11% annually from 9.3 million in Q3 2016 and unit sales rose 25% year-over-year in Greater China and 39% in India. Huawei maintained third position with 7 percent global tablet market share in Q3 2017, up from 5 percent in Q3 2016. Huawei continues to close in fast on Samsung, although the latter has just fewer than 13% market share in Q3 2017. If Huawei were able to penetrate the US market where it currently ships a single digit percentage of its total shipments, then it would become a major force in the tablet market. Lenovo continued steady progress in the tablet market shipping 3 million units in Q3 2017; Lenovo is focusing on a higher-value product portfolio and de-emphasizing lower-value offerings. Amazon reported record sales of its Fire tablets during the July Prime Day promotion early in Q3 2017. During the quarter, Amazon tablet shipments were 25% higher year-on-year at 2.5 million units. This resulted in Amazon's market share rising 1.3 points during the same period to 5.6%." Tablet Market Dynamics by Operating System
About Strategy Analytics US Contact: Eric Smith, +1 617 614 0700, [email protected] UK Contact: Peter King, +44(0) 1908 423 615, [email protected] View original content with multimedia:http://www.prnewswire.com/news-releases/double-digit-growth-by-3-of-top-5-vendors-as-global-tablet-shipments-hit-45-million-units-300550954.html SOURCE Strategy Analytics |