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Vivendi, Home To Universal Music Group, Canal+ Group And Havas, Introduces STUDIO+, A Global App For Premium Short Content Series, To The United States; Debut Marks New Era Of Digital EntertainmentNEW YORK, Nov. 7, 2017 /PRNewswire/ -- Vivendi, a global integrated content, media and communications group and parent company of Universal Music Group, Canal+ Group, Havas and Gameloft, among others, today announced the launch of STUDIO+ in the United States. As a brand new viewing experience targeted at today's fast-paced generation, STUDIO+ is the first app dedicated to short form and premium content series designed for mobile devices and is now available for download on iOS via the Apple App Store and will soon be accessible on Android through Google Play. First launched in Europe (France, Italy), and Latin America in December 2016, STUDIO+ is a collaborative effort across Vivendi entertainment brands Canal+ Group and Universal Music Group, and is expanding rapidly across the globe, prompting international adoption by today's global mobile market. According to research by the Interactive Advertising Bureau (IAB), 60 percent of smartphone users watch short videos at least once a day on mobile devices. Meeting the expectations of today's on-the-go generation that loves premium TV but rarely finds time to enjoy it, STUDIO+ offers the first-ever series designed for smartphones that can be watched anywhere, anytime. Its addictive and distinctive lineup of unexpected and powerful stories is brought to mobile screens in a 10X10 format—10 episodes that are 10 minutes each—which can be streamed or downloaded to watch on the go. With immersive short series scripted specifically for mobile entertainment, this concept presents a completely new way of writing, a new generation of content and new talent including young artists, actors and producers from all walks of visual arts, and experienced industry professionals. With an impressive catalog of original series and exclusive short form shows never before seen in the U.S., STUDIO+ layers captivating storytelling built around pop culture topics with outstanding production value that enriches the entertainment options for viewers. In conjunction with its U.S. launch, STUDIO+ will introduce a new original series, All You Need Is Me, and highlight Madame Hollywood, a show originally debuted in France:
"Recognizing the industry's need for premium, on-demand mobile content, we intentionally designed our STUDIO+ 10X10 format to advance today's on-the-go viewing experience for the needs of our fast-paced generation," said Dominique Delport, chairman of Vivendi Content. "We have seen an impressive, widespread adoption by more than 5 million subscribers in other countries and believe now is an opportune time to bring the novel platform to an American audience hungry for authentic content and to combat the scarcity of high-end, scripted content in the short, convenient format that consumers desire." Upon download, STUDIO+ comes with a one-month free trial and viewers can continue enjoying the dymanic content by subscribing to STUDIO+ for $3.99 per month. Follow STUDIO+ on Facebook and Twitter for realtime updates. For media inquiries, please contact [email protected]. About STUDIO+ About Vivendi
View original content with multimedia:http://www.prnewswire.com/news-releases/vivendi-home-to-universal-music-group-canal-group-and-havas-introduces-studio-a-global-app-for-premium-short-content-series-to-the-united-states-debut-marks-new-era-of-digital-entertainment-300550730.html SOURCE STUDIO+ |