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Alibaba Group Announces September Quarter 2017 ResultsAlibaba Group Holding Limited (NYSE: BABA) today announced its financial results for the quarter ended September 30, 2017. "We had an outstanding quarter. Our consumer insights and technology innovation were the key drivers behind our customer value proposition across the Alibaba economy," said Daniel Zhang, Chief Executive Officer of Alibaba Group. "We are seeing the early results from our efforts to integrate online and offline with our New Retail strategy, and consumers have benefited from access to high quality products, improved customer experience and the tremendous convenience of shopping anytime, anywhere." "This quarter we delivered excellent results, with overall revenue growth of 61% demonstrating the robust momentum in our core commerce business and across the Alibaba economy," said Maggie Wu, Chief Financial Officer of Alibaba Group. "We generated approximately US$3.4 billion in non-GAAP free cash flow during the quarter,1 which enables us to invest in our future growth areas of core commerce, including logistics, cloud computing, digital entertainment and other innovation initiatives." 1 For the quarter ended September 30, 2017, net cash provided by operating activities was RMB30,507 million (US$4,585 million). BUSINESS HIGHLIGHTS In the quarter ended September 30, 2017:
BUSINESS AND STRATEGIC UPDATES Core Commerce Taobao - innovative programs driving loyalty and engagement. Taobao App's highly relevant personal recommendations and engaging content continue to drive robust growth in active users and engagement. In September 2017, user activities on the Taobao App drove a quarterly net increase of 20 million mobile MAUs on our China retail marketplaces to a total of 549 million mobile MAUs. The Taobao App is not only a destination for shopping but a community-based platform for sharing product knowledge and lifestyle content that drives user engagement and retention. During the quarter, we launched a unified rewards-based loyalty program across the Tmall and Taobao marketplaces, called 88 Loyalty Membership, to enhance consumer engagement and loyalty. Membership is free and members are tiered by loyalty scores based on their quality and frequency of spending and social engagement, entitling them to different levels of loyalty benefits. Members in progressively higher tiers gain more access to exclusive privileges, products and content. Over 29 million consumers participated in our inaugural Members Festival on August 8. Tmall - extending B2C market leadership and delivering high quality products to consumers. Tmall recorded 49% year-over-year growth for physical goods GMV in the quarter ended September 30, 2017. We achieved robust growth across all major categories. In particular, the accelerated growth in consumer electronics and FMCG categories reflects our commitment to building leadership in these two important categories. We witnessed success in new customer acquisitions through highly coordinated marketing and promotional campaigns, which partially drove an accelerated increase in annual active consumers to 488 million for the 12 months ended September 30, 2017, a net increase of 22 million from the prior quarter and taking annualized growth to double digits for the first time in the past four quarters. During the quarter, Tmall demonstrated its data technology capabilities as the leading brand-building and retail distribution platform in China. Our Luxury Pavilion on Tmall offers a unique channel for premium brands to extend their reach, launch new product campaigns and take advantage of omni-channel solutions specifically targeting affluent Chinese consumers. For example, the algorithms powering our Tmall App enabled easy access by higher tier members of our 88 Loyalty Membership to the Luxury Pavilion, with personalized brand pages and product recommendations. These members also receive exclusive perks such as pre-orders of limited edition products and invitations to celebrity events. The growing list of partnering brands include Loewe, Burberry, LA MER, Maserati, Guerlain and Zenith. 11.11 Global Shopping Festival. In the ninth year of the world's largest 24-hour shopping event, this year's 11.11 will showcase:
New Retail - from proof of concept to rapid expansion. As part of our effort to create a seamless online and offline consumer experience, we expanded our Hema fresh grocery footprint and launched Tmall-branded franchised convenience stores. During the quarter, Hema added new stores in major cities in China, bringing the total number of Hema stores to 20 as of September 30, 2017. We have taken our Hema model to our retail partners, who have begun to open and operate Hema franchised stores, extending coverage for the benefit of consumers. In August, the first Tmall-branded franchised convenience store opened through the Lingshoutong Retail Sourcing Platform ("LST"). The LST platform is a digital sourcing platform that has been adopted by over 500,000 neighborhood mom-and-pop shops across China. The platform allows merchants to source from a broad selection of brands and products that can be efficiently delivered to their stores; increasing their potential revenue opportunity and lowering operational costs. The brand partners of LST benefit from deeper distribution channels, especially in lower tier cities in China where organized retail is less developed. International - further investments for long-term growth. Our cross-border and international consumer businesses continue to exhibit robust growth. Revenue from our international commerce retail business reached RMB2,878 million (US$433 million) in the quarter ended September 30, 2017, representing a 115% year-on-year growth, driven by strong growth in our Southeast Asian platform Lazada and our China outbound platform AliExpress. The growth of Lazada and AliExpress further expands our customer base outside China. During the quarter, cooperating with Taobao Marketplace, Lazada expanded the "Taobao Collection" to expand Lazada's product offerings in three additional markets including Indonesia, the Philippines and Thailand, adding to the existing markets of Singapore and Malaysia. We will continue to invest aggressively in the nascent markets in Southeast Asia as well as launch innovative services to benefit consumers in the region. Building upon the significant progress made in educating the U.S. market on the Chinese consumption economy during the Gateway '17 conference in June, we expanded the geographic reach of our efforts to on-board small businesses from outside China to sell into China by hosting the first Gateway '17 conference in Canada in September. Over 3,000 Canadian small businesses and entrepreneurs attended the event in Toronto to learn about business opportunities in the China market that present themselves through our ecosystem. Cloud Computing Cloud computing revenue grew 99% year-over-year to RMB2,975 million (US$447 million), driven by both robust growth in paying customers and improving revenue mix to higher valued-added services. We are seeing significant traction and diversification of customers and revenue, and will continue to invest to further expand the market through valuable services for our cloud customers. In the September 2017 quarter, Alibaba Cloud launched 245 new products and features, including major products that enable large enterprises to achieve higher computing performance and storage capability. For example, our new self-developed X-Dragon Cloud server combines the performance and isolation capabilities of bare metal servers and the elasticity and agility of virtual machines. It is particularly suitable for mission critical applications requiring high performance guarantee and strong tenant isolation for enterprises. In addition, the newly released relational database POLARDB is integrated with our proprietary distributed storage backend for optimized performance and can store up to 100TB of data per TB instance. Alibaba Cloud continues to develop holistic solutions to tackle the challenges of large enterprises spanning a variety of industries. Selected large enterprise customers in China include:
We held the annual Computing Conference 2017 in Hangzhou in early October. The four-day event featured more than 800 industry experts and thought leaders at over 120 forums, covering topics such as artificial intelligence, blockchain, Big Data, quantum computing, DevOps and the Internet of Things (IoT). Approximately 60,000 people attended in person and millions viewed the conference online. During the conference, we launched an innovative global research program, "Alibaba DAMO Academy," which is designed to bridge the gap between academic and industry research in the field of technology development to solve real-world problems. We intend to invest more than US$15 billion over the next three years on our research and development efforts, which will include the Alibaba DAMO Academy. Digital Media and Entertainment During the quarter, we successfully executed our strategy of acquiring and developing a mixture of licensed and original content that resulted in greater consumer mind share in both the drama and variety show categories. As a result, daily average subscribers of Youku video subscriptions increased over 180% year-on-year during the quarter ended September 30, 2017. We believe a strong content pipeline, especially with a focus on original content, offering greater flexibility around availability and distribution, will bring us sustainable long-term advantages in video entertainment. Innovation Initiatives AutoNavi continues to strengthen its position as a leading provider of digital map, navigation and location-based services in China. For the National Day Golden Week holiday campaign, AutoNavi launched location-based interactive marketing services for brands and retailers across different industries, resulting in approximately 4.7 billion branded impressions and enabled the distribution of RMB1.1 billion in targeted coupons. Updates on Equity Investees and Others Cainiao Network - greater synergy with Alibaba ecosystem and commitment to increased logistics capability. We have completed an additional investment of US$803 million (RMB5.3 billion) to increase our ownership of Cainiao Network to a majority stake of 51%. The investment demonstrates our commitment to implement our New Retail strategy and to enhance the logistics capabilities within the Alibaba ecosystem. Together with Cainiao Network, we plan to invest RMB100 billion (US$15.0 billion) over the next five years to further strengthen our global logistics network with the aim to realize the mission of fulfilling orders within 24 hours in China and within 72 hours anywhere in the world, and enable greater efficiencies and lower costs in China's logistics sector. Cash Flow from Operating Activities and Free Cash Flow Net cash provided by operating activities in the quarter ended September 30, 2017 was RMB30,507 million (US$4,585 million), an increase of 77% compared to RMB17,206 million in the same quarter of 2016. Free cash flow, a non-GAAP measurement of liquidity, in the quarter ended September 30, 2017 was RMB22,505 million (US$3,383 million), an increase of 61% compared to RMB13,943 million in the same quarter of 2016. A reconciliation of net cash provided by operating activities to free cash flow is included at the end of this results announcement.
SEPTEMBER QUARTER OPERATIONAL AND FINANCIAL RESULTS Revenue Revenue for the quarter ended September 30, 2017 was RMB55,122 million (US$8,285 million), an increase of 61% compared to RMB34,292 million in the same quarter of 2016. The increase was mainly driven by the robust revenue growth of our China commerce retail business, international commerce retail business and Alibaba Cloud. The following table sets forth a breakdown of our revenue by segment for the periods indicated:
Core commerce
Cloud computing Revenue from our cloud computing business in the quarter ended September 30, 2017 was RMB2,975 million (US$447 million), an increase of 99% compared to RMB1,493 million in the same quarter of 2016, primarily driven by an increase in the number of paying customers and also by an increase in their usage of our cloud computing services including more complex offerings, such as content delivery network, database services, as well as data and security services. Digital media and entertainment Revenue from our digital media and entertainment business in the quarter ended September 30, 2017 was RMB4,798 million (US$721 million), an increase of 33% compared to RMB3,608 million in the same quarter of 2016. The increase was primarily due to an increase in revenue from mobile value-added services provided by UCWeb, such as news feeds and mobile search, and an increase in subscription and advertising revenue from Youku Tudou. Innovation initiatives and others Revenue from innovation initiatives and others in the quarter ended September 30, 2017 was RMB887 million (US$134 million), an increase of 27% compared to RMB698 million in the same quarter of 2016. Costs and Expenses The following tables set forth a breakdown of our costs and expenses, share-based compensation expense and costs and expenses excluding share-based compensation expense by function for the periods indicated.
Cost of revenue - Cost of revenue in the quarter ended September 30, 2017 was RMB22,002 million (US$3,307 million), or 40% of revenue, compared to RMB13,123 million, or 38% of revenue, in the same quarter of 2016. Without the effect of share-based compensation expense, cost of revenue as a percentage of revenue would have increased from 34% in the quarter ended September 30, 2016 to 38% in the quarter ended September 30, 2017. The increase was primarily due to our investments in New Retail, globalization and improving user experience. These increased costs primarily reflected the consolidation of Intime, investments in Hema and Lazada, content acquisition costs of Youku Tudou and logistics costs related to Tmall Supermarket. Product development expenses - Product development expenses in the quarter ended September 30, 2017 were RMB5,083 million (US$764 million), or 9% of revenue, compared to RMB4,134 million, or 12% of revenue, in the same quarter of 2016. Without the effect of share-based compensation expense, product development expenses as a percentage of revenue would have decreased from 8% in the quarter ended September 30, 2016 to 6% in the quarter ended September 30, 2017, reflecting operating leverage. Sales and marketing expenses - Sales and marketing expenses in the quarter ended September 30, 2017 were RMB6,266 million (US$942 million), or 11% of revenue, compared to RMB3,878 million, or 11% of revenue, in the same quarter of 2016. Without the effect of share-based compensation expense, sales and marketing expenses as a percentage of revenue in the quarter ended September 30, 2017 would have remained stable at 10% as compared to the same quarter in 2016. General and administrative expenses - General and administrative expenses in the quarter ended September 30, 2017 were RMB3,439 million (US$516 million), or 6% of revenue, compared to RMB2,815 million, or 8% of revenue, in the same quarter of 2016. Without the effect of share-based compensation expense, general and administrative expenses as a percentage of revenue would have decreased from 5% in the quarter ended September 30, 2016 to 4% in the quarter ended September 30, 2017, reflecting operating leverage. Share-based compensation expense - Total share-based compensation expense included in the cost and expense items above in the quarter ended September 30, 2017 was RMB4,686 million (US$704 million), an increase of 10% compared to RMB4,251 million in the same quarter of 2016. Share-based compensation expense as a percentage of revenue decreased to 8% in the quarter ended September 30, 2017 from 12% in the same quarter of 2016. The following table sets forth our analysis of share-based compensation expense for the quarters indicated by type of share-based awards:
Share-based compensation expense related to Alibaba Group share-based awards granted increased in this quarter compared to the previous quarter. The increase reflected the full quarter effect of the expense arising from the annual performance-based awards granted in the middle of the previous quarter. We expect that our share-based compensation expense will continue to be affected by changes in the fair value of our shares and Ant Financial shares, as well as the quantity of awards we grant to our employees and consultants in the future. Due to the accounting treatment of Ant Financial share-based awards granted to our employees, if the fair value of Ant Financial equity increases in the future, our share-based compensation expense will likely increase, although any such increase will be non-cash and will not result in any economic cost or equity dilution to our shareholders. Amortization of intangible assets - Amortization of intangible assets in the quarter ended September 30, 2017 was RMB1,748 million (US$263 million), an increase of 35% from RMB1,297 million in the same quarter of 2016. The increase was due to an increase in intangible assets recognized relating to our strategic acquisitions and investments. Income from operations and operating margin Income from operations in the quarter ended September 30, 2017 was RMB16,584 million (US$2,493 million), or 30% of revenue, an increase of 83% compared to RMB9,045 million, or 27% of revenue, in the same quarter of 2016. Adjusted EBITDA and Adjusted EBITDA margin Adjusted EBITDA increased by 58% to RMB25,031 million (US$3,762 million) in the quarter ended September 30, 2017, compared to RMB15,875 million in the same quarter of 2016. Adjusted EBITDA margin decreased to 45% in the quarter ended September 30, 2017 from 46% in the same quarter of 2016, mainly due to our investments in New Retail, globalization, user base and user experience, partly offset by increased operating leverage. A reconciliation of net income to adjusted EBITDA is included at the end of this results announcement. As many of our newly developed and acquired businesses have different cost structures and lower margins, we expect that our margin will continue to be negatively impacted by these new businesses. Adjusted EBITA and adjusted EBITA margin by segments Adjusted EBITA and adjusted EBITA margin by segments are set forth in the table below. See the section entitled "Information about Segments" above for a reconciliation of income from operations to adjusted EBITA.
Core commerce segment - Adjusted EBITA increased by 50% to RMB26,414 million (US$3,970 million) in the quarter ended September 30, 2017, compared to RMB17,599 million in the same quarter of 2016. Adjusted EBITA margin decreased to 57% in the quarter ended September 30, 2017, as compared to 62% in the same quarter of 2016, primarily due to our investment in New Retail businesses, including Intime and Hema, globalization, including Lazada, user base and user experience. Cloud computing segment - Adjusted EBITA in the quarter ended September 30, 2017 was a loss of RMB162 million (US$24 million), compared to a loss of RMB57 million in the same quarter of 2016. Adjusted EBITA margin decreased to negative 5% in the quarter ended September 30, 2017 from negative 4% in the quarter ended September 30, 2016, primarily due to our continued expansion and enhancement of our customer base, products and services, both within China and overseas. Digital media and entertainment segment - Adjusted EBITA in the quarter ended September 30, 2017 was a loss of RMB1,749 million (US$263 million), compared to a loss of RMB1,404 million in the same quarter of 2016. Adjusted EBITA margin improved to negative 36% in the quarter ended September 30, 2017 from negative 39% in the quarter ended September 30, 2016, primarily due to solid results from UCWeb, partly offset by an increase in investment in content costs of Youku Tudou. Innovation initiatives and others segment - Adjusted EBITA in the quarter ended September 30, 2017 was a loss of RMB496 million (US$75 million), compared to a loss of RMB771 million in the same quarter of 2016. Adjusted EBITA margin improved to negative 56% in the quarter ended September 30, 2017, compared to negative 110% in the quarter ended September 30, 2016, primarily due to increase in revenue from new business initiatives. Interest and investment income, net Interest and investment income, net in the quarter ended September 30, 2017 was RMB3,435 million (US$516 million), a significant increase from RMB419 million in the same quarter of 2016, primarily due to gains of RMB2,362 million (US$355 million) arising from disposals of certain investments and an increase in interest income, partly offset by impairment loss on certain investments of RMB389 million (US$58 million). Other income, net Other income, net in the quarter ended September 30, 2017 was RMB1,737 million (US$261 million), compared to RMB868 million in the same quarter of 2016. The increase was primarily due to an increase in royalty fees and software technology service fees received from Ant Financial under our profit sharing arrangement, which amounted to RMB1,995 million (US$300 million) in the quarter ended September 30, 2017, offset by an increase in exchange loss. Income tax expenses Income tax expenses in the quarter ended September 30, 2017 were RMB2,719 million (US$409 million), compared to RMB2,022 million in the same quarter of 2016. Our effective tax rate was 13% in the quarter ended September 30, 2017, compared to 21% in the same quarter of 2016. Excluding share-based compensation expense, impairment of investments and other unrealized investment gain/loss, our effective tax rate would have been 10% in the quarter ended September 30, 2017, compared to 14% in the same quarter of 2016. The decrease in effective tax rate was primarily due to the recognition of tax credits of approximately RMB2.3 billion (US$346 million) during the quarter as certain key subsidiaries were notified of the renewal of their Key Software Enterprise status for calendar year 2016 by the relevant tax authorities. Share of results of equity investees Share of results of equity investees in the quarter ended September 30, 2017 was a loss of RMB882 million (US$133 million), compared to a loss of RMB567 million in the same quarter of 2016 and a loss of RMB1,388 million in the quarter ended June 30, 2017. We record our share of results of equity investees one quarter in arrears. Share of results of equity investees in the quarter ended September 30, 2017 and the comparative periods consisted of the following:
The share of results of equity investees in the quarter ended September 30, 2017 was a loss of RMB882 million (US$133 million), compared to a loss of RMB1,388 million in the quarter ended June 30, 2017, primarily due to an increase in our share of profit, net of other equity investees. Net income and Non-GAAP net income Our net income in the quarter ended September 30, 2017 was RMB17,408 million (US$2,616 million), an increase of 146% compared to RMB7,075 million in the same quarter of 2016. Excluding share-based compensation expense, non-cash revaluation gain and certain other items, non-GAAP net income in the quarter ended September 30, 2017 was RMB22,089 million (US$3,320 million), an increase of 71% compared to RMB12,949 million in the same quarter of 2016. A reconciliation of net income to non-GAAP net income is included at the end of this results announcement. Net income attributable to ordinary shareholders Net income attributable to ordinary shareholders in the quarter ended September 30, 2017 was RMB17,668 million (US$2,656 million), an increase of 132% compared to RMB7,623 million in the same quarter of 2016. Diluted EPS and non-GAAP diluted EPS Diluted EPS in the quarter ended September 30, 2017 was RMB6.78 (US$1.02) on a weighted average of 2,607 million diluted shares outstanding during the quarter, an increase of 128% compared to RMB2.97 on a weighted average of 2,566 million diluted shares outstanding during the same quarter of 2016. Excluding share-based compensation expense, non-cash revaluation gain and certain other items, non-GAAP diluted EPS in the quarter ended September 30, 2017 was RMB8.57 (US$1.29), an increase of 63% compared to RMB5.26 in the same quarter of 2016. A reconciliation of diluted EPS to non-GAAP diluted EPS is included at the end of this results announcement. Cash, cash equivalents and short-term investments As of September 30, 2017, cash, cash equivalents and short-term investments were RMB159,855 million (US$24,027 million), compared to RMB148,152 million as of June 30, 2017. The increase in cash, cash equivalents and short-term investments during the quarter ended September 30, 2017 was primarily due to free cash flow generated from operations of RMB22,505 million (US$3,383 million), partly offset by cash used in investing activities, including investments in Ele.me and Tokopedia. Cash flow from operating activities and free cash flow Net cash provided by operating activities in the quarter ended September 30, 2017 was RMB30,507 million (US$4,585 million), an increase of 77% compared to RMB17,206 million in the same quarter of 2016. Free cash flow, a non-GAAP measurement of liquidity, in the quarter ended September 30, 2017 was RMB22,505 million (US$3,383 million), compared to RMB13,943 million in the same quarter of 2016. A reconciliation of net cash provided by operating activities to free cash flow is included at the end of this results announcement. Net cash used in investing activities During the quarter ended September 30, 2017, net cash used in investing activities of RMB25,683 million (US$3,860 million) primarily reflected cash outflow of RMB15,121 million (US$2,273 million) for investment and acquisition activities, including investments in Ele.me and Tokopedia, cash outflow of RMB8,117 million (US$1,220 million) for treasury activities, as well as capital expenditures and intangible assets of RMB8,673 million (US$1,303 million), which included cash outflow for acquisition of land use rights and construction in progress of RMB671 million (US$101 million). The increase in capital expenditures mainly represented our investment in technology that supports the growth of our cloud business as well as growth in our commerce platforms. The outflow was partially offset by cash inflow of RMB5,130 million (US$771 million) from disposals of various investments. Employees As of September 30, 2017, we had a total of 59,572 employees, compared to 57,302 as of June 30, 2017. The number of employees as of September 30, 2017 increased by 2,270 from June 30, 2017, primarily due to the continued expansion of our cloud computing, New Retail and international businesses. Adjustment of Revenue Guidance As a result of the consolidation of Cainiao Network starting in the December 2017 quarter, we are increasing our 2018 fiscal year revenue guidance to 49% to 53% (previously 45% to 49%). WEBCAST AND CONFERENCE CALL INFORMATION Alibaba Group's management will hold a conference call to discuss the financial results at 7:30 a.m. U.S. Eastern Time (7:30 p.m. Hong Kong Time) on November 2, 2017.
A live webcast of the earnings conference call can be accessed at http://www.alibabagroup.com/en/ir/earnings. An archived webcast will be available through the same link following the call. A replay of the conference call will be available for one week (dial-in number: +61 2 8199 0299; conference ID: 96302187). Our results announcement and accompanying slides are available at Alibaba Group's Investor Relations website at http://www.alibabagroup.com/en/ir/home on November 2, 2017. ABOUT ALIBABA GROUP Alibaba Group's mission is to make it easy to do business anywhere. The company aims to build the future infrastructure of commerce. It envisions that its customers will meet, work and live at Alibaba, and that it will be a company that lasts at least 102 years. SAFE HARBOR STATEMENTS This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "potential," "continue," "ongoing," "targets," "guidance" and similar statements. Among other things, statements that are not historical facts, including statements about Alibaba's strategies and business plans, Alibaba's beliefs and expectations regarding the growth of its business and its revenue, the business outlook and quotations from management in this announcement, as well as Alibaba's strategic and operational plans, are or contain forward-looking statements. Alibaba may also make forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission (the "SEC"), in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: Alibaba's goals and strategies; Alibaba's future business development; Alibaba's ability to maintain the trusted status of its ecosystem, reputation and brand; risks associated with increased investments in Alibaba's business and new business initiatives; risks associated with strategic acquisitions and investments; Alibaba's ability to retain or increase engagement of consumers, merchants and other participants in its ecosystem and enable new offerings; Alibaba's ability to maintain or grow its revenue or business; risks associated with limitation or restriction of services provided by Alipay; changes in laws, regulations and regulatory environment that affect Alibaba's business operations; privacy and regulatory concerns; competition; security breaches; the continued growth of the e-commerce market in China and globally; risks associated with the performance of our business partners, including but not limited to Ant Financial; and fluctuations in general economic and business conditions in China and globally and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in Alibaba's filings with the SEC. All information provided in this results announcement is as of the date of this results announcement and are based on assumptions that we believe to be reasonable as of this date, and Alibaba does not undertake any obligation to update any forward-looking statement, except as required under applicable law. NON-GAAP FINANCIAL MEASURES To supplement our consolidated financial statements, which are prepared and presented in accordance with GAAP, we use the following non-GAAP financial measures: for our consolidated results, adjusted EBITDA (including adjusted EBITDA margin), adjusted EBITA (including adjusted EBITA margin), non-GAAP net income, non-GAAP diluted EPS and free cash flow. For more information on these non-GAAP financial measures, please refer to the section entitled "Information about Segments" and the table captioned "Reconciliations of Non-GAAP Measures to the Nearest Comparable GAAP Measures" in this results announcement. We believe that adjusted EBITDA, adjusted EBITA, non-GAAP net income and non-GAAP diluted EPS help identify underlying trends in our business that could otherwise be distorted by the effect of certain income or expenses that we include in income from operations, net income and diluted EPS. We believe that adjusted EBITDA, adjusted EBITA, non-GAAP net income and non-GAAP diluted EPS provide useful information about our core operating results, enhance the overall understanding of our past performance and future prospects and allow for greater visibility with respect to key metrics used by our management in our financial and operational decision-making. We consider free cash flow to be a liquidity measure that provides useful information to management and investors about the amount of cash generated by our business that can be used for strategic corporate transactions, including investing in our new business initiatives, making strategic investments and acquisitions and strengthening our balance sheet. Adjusted EBITDA, adjusted EBITA, non-GAAP net income, non-GAAP diluted EPS and free cash flow should not be considered in isolation or construed as an alternative to income from operations, net income, diluted EPS, cash flows or any other measure of performance or as an indicator of our operating performance. These non-GAAP financial measures presented here may not be comparable to similarly titled measures presented by other companies. Other companies may calculate similarly titled measures differently, limiting their usefulness as comparative measures to our data. Adjusted EBITDA represents net income before (i) interest and investment income, net, other income, net, interest expense, income tax expenses and share of results of equity investees, and (ii) certain non-cash expenses, consisting of share-based compensation expense, amortization and depreciation, which we do not believe are reflective of our core operating performance during the periods presented. Adjusted EBITA represents net income before (i) interest and investment income, net, other income, net, interest expense, income tax expenses and share of results of equity investees, and (ii) certain non-cash expenses, consisting of share-based compensation expense and amortization, which we do not believe are reflective of our core operating performance during the periods presented. Non-GAAP net income represents net income before share-based compensation expense, amortization, impairment of goodwill and investments, gain on deemed disposals/disposals/revaluation of investments, amortization of excess value receivable arising from the restructuring of commercial arrangements with Ant Financial, immediate recognition of unamortized professional fees and upfront fees upon termination of bank borrowings and others, as adjusted for the tax effects on non-GAAP adjustments. Non-GAAP diluted EPS represents non-GAAP net income attributable to ordinary shareholders divided by the weighted average number of shares outstanding during the periods on a diluted basis, including accounting for the effects of the assumed conversion of convertible preference shares. Free cash flow represents net cash provided by operating activities as presented in our consolidated cash flow statement less purchases of property and equipment and intangible assets (excluding acquisition of land use rights and construction in progress) and others. The section entitled "Information about Segments" and the table captioned "Reconciliations of Non-GAAP Measures to the Nearest Comparable GAAP Measures" in this results announcement have more details on the non-GAAP financial measures that are most directly comparable to GAAP financial measures and the related reconciliations between these financial measures.
Annual active consumers The table below sets forth the number of active consumers on our China retail marketplaces for the periods indicated:
Mobile The table below sets forth the mobile MAUs on our China retail marketplaces for the periods indicated:
Revenue per active consumer / mobile revenue per mobile MAU The table below sets forth information with respect to annual China commerce retail revenue per annual active consumer and annualized mobile revenue per mobile MAU from China commerce retail for the periods presented:
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