TMCnet News
Evergage Named to EContent 100 for the Second Straight YearSOMERVILLE, Mass., Nov. 1, 2017 /PRNewswire/ -- Evergage, the real-time personalization platform company, today announced that it has been named to the EContent 100 for the second year in a row. The annual awards program – honoring the 100 companies that matter most in the digital content industry – is hosted by EContent magazine, a leading authority on the businesses of digital publishing, media and marketing. Evergage was recognized in the "Digital Marketing Technologies" category for its personalization platform, which empowers marketers to deliver individualized, timely and highly relevant experiences to customers across channels – increasing engagement and conversions.
EContent editors and staff, analysts and industry experts judged companies for inclusion – evaluating the companies' activities over the past year, as well as their impact on the industry. Winners were published in the November/December issue of the magazine. "Congratulations to all the companies named to the 17th annual EContent 100," said Theresa Cramer, editor, EContent. "The names on this list are as varied as the digital media industry itself, but one of this year's standout trends was the importance of artificial intelligence (AI). Companies in every category are finding new and innovative ways to use AI to improve their products and the end-user experience. After seeing what so many of the EContent 100 companies are up to, the judges and I can't wit to see what 2018 brings." Harnessing AI in the form of advanced machine learning and predictive analytics, Evergage enables B2B and B2C marketers to deliver 1:1 personalization in real time across websites, web and mobile apps, onsite search and email campaigns. Evergage's platform processes vast amounts of deep behavioral and profile data to determine each visitor's in-the-moment interests and intent, and delivers personalized experiences within milliseconds and at scale. Marketers have insight and control into the machine learning algorithms that drive individualized product and content recommendations, navigation options, on-site search results and more. This award comes on the heels of other recent honors for Evergage, including wins in the 2017 SIIA CODiE Awards, American Business Awards and Golden Bridge Awards. "Customers today expect personalized experiences and for companies to communicate in a relevant and helpful manner," said Evergage CMO Andy Zimmerman. "So it's important not only to deliver personalization, but also to do it effectively – that is, in real time and at the 1:1 level based on deep data and genuine insights. With our easy-to-use platform, designed for marketers and business professionals, Evergage is empowering companies to increase customer engagement, loyalty and revenue. We're proud to be recognized by EContent for our innovation and – most importantly – for the business impact our customers see every day." About Evergage Media Contact: View original content with multimedia:http://www.prnewswire.com/news-releases/evergage-named-to-econtent-100-for-the-second-straight-year-300547257.html SOURCE Evergage 
|
