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Urban Airship Unveils Adaptive Pass Management to Offer Marketers Easy Personalization and Targeted Real-Time Updates for Every Mobile Wallet PassPORTLAND, Ore., Oct. 26, 2017 (GLOBE NEWSWIRE) -- This year the average retailer will see the majority of online traffic come from mobile devices, and more than half of in-store spend will be influenced by digital, making it a crucial time for businesses to move beyond static plastic and paper-based loyalty cards and coupons and mobilize them for ongoing customer engagement. To speed the transition, digital growth company Urban Airship today announced Adaptive Pass Management for Urban Airship Reach, which allows marketers to create mobile wallet passes individualized to each customer and orchestrate automated, in-the-moment pass content updates and lockscreen notifications. At the heart of Adaptive Pass Management is an innovative technology called Adaptive Link™, which allows marketers to easily and automatically create and deliver mobile wallet passes with important personalization details like the customer’s name, location, OS, member ID, loyalty status/points or product affinities. By eliminating the need for marketers to work with developers to setup API integrations for pass personalization, marketers can more quickly launch large-scale mobile wallet marketing campaigns that are personalized, which nearly 80 percent of millennials and almost three-quarters of households with higher incomes are more likely to add to their phones. In addition, Adaptive Link helps more marketers take advantage of built-in functionality like expiration reminders and proximity alerts by automatically adding the 10 nearest stores or locations to each individual customer’s pass. More than 40 percent of consumers always or often forget to bring paper coupons or plastic loyalty cards when they shop — for millennials it’s more than half. Transitioning these to mobile wallet passes reduces environmental waste and marketing costs, turning traditional purchase incentives into ongoing engagement. In addition, a recent study of one million Apple Wallet coupons and loyalty cards of major retail brands found widespread peer-to-peer sharing. Coupons were shared to more than four other devices on average, providing a compellng opportunity for business to unlock network effects for growth. “Urban Airship’s mobile wallet marketing solution makes it easy for merchants to maximize the benefits of Android Pay,” said Spencer Spinnell, Director, Business Development, Google. “With simplified personalization and engagement, brands can get closer to their customers at the right time and place.” Adaptive Pass Management for Urban Airship Reach includes:
With Adaptive Pass Management for Urban Airship Reach, membership-based organizations like airlines, hotels, grocery stores, insurance companies or gyms can immediately add value and convenience to passes by showing customers their progress towards bonus incentives and automatically alerting them when new levels are achieved. Others focused on coupon redemption will benefit from having nearby locations instantly added to passes with redemption events triggering additional offers based on customers’ affinities. “For the first time, marketers can simply and easily create a personalized, persistent mobile experience on customers’ phones without an app,” said Brett Caine, CEO and president, Urban Airship. “Mobile wallets not only replace legacy plastic and paper loyalty cards and coupons, they offer a highly visible communications channel and sustained engagement with your most loyal customers.” Recently, Forrester Research, Inc., named Urban Airship a Leader in “The Forrester WaveTM: Mobile Engagement Automation, Q3 2017.” About Urban Airship
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